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Instagram Is Estimated to Be Worth More Than $100B

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Re: Instagram Is Estimated to Be Worth More Than $100B

#14
post #9
post #4

Hell of an acquisition by Zuckerberg

I can remember how everybody was laughing about the acquisition: "Waaat? Billions for a chat app? hahaha" It's amazing how things are turning out.

I remember not thinking that it was overpriced, but amazed that it became a threat to Facebook worth that in just like 2 years. If I recall correctly, it was a team of 13 at the time of that offer.

Re: Instagram Is Estimated to Be Worth More Than $100B

#15

Too bad that "worth" doesn't come from anything. Oh no wait. User data. I can't wait for that to become an illegal trade.

You do realize that Instagram has ads that companies pay money for right? That's where they make their money, when companies purchase ads on Instagram.

Re: Instagram Is Estimated to Be Worth More Than $100B

#16
post #3

but why?

Because people use it? There's 1 billion monthly active accounts. And can be advertised to.

I wouldn't be surprised to see Instagram go the way of Twitter once more attention starts being called to the number of bots on IG. One of the big "value propositions" for IG is the advertising potential through influencers, but go to any influencer profile and you'll see that a significant portion of their followers are just paid bots. The "1 billion active accounts" number smells fishy to me.

I have a few friends that participate in the "influencer scene" (as influencers themselves and as marketing reps at companies who purchase posts from influencers) and it's basically an open secret at this point that aside from a select few celebs, any given influencer has an entire army of bots behind them to promote their posts. Getting on the top of the discover queue is basically just down to who has the bigger bot network.

Re: Instagram Is Estimated to Be Worth More Than $100B

#17

Too bad that "worth" doesn't come from anything. Oh no wait. User data. I can't wait for that to become an illegal trade.

> I can't wait for that to become an illegal trade.

Why would that ever happen? How could that ever happen? That would destroy everything (note: hyperbole) of value currently offered for free on the internet.

Re: Instagram Is Estimated to Be Worth More Than $100B

#18
And it probally is, and there's no accounting for taste.

The morons are in control, and the Internet sold out to the biggest paycheck.

As usual!

(Maybe for the better? I spent too much time on this medium. Time to venture out and talk to the strangers? And yes--the best of my Internet was around 2007.).

Re: Instagram Is Estimated to Be Worth More Than $100B

#19
post #5

but why?

It has a loooot of users, and it's growing faster than any other social network. FB growth is staggering, but instagram is exploding. Instagram's innovation strategy is working out nicely > new features are launched, and are loved by it's users. On top of that they are now also focusing on SMBs (mostly in NBUs) with Whatsapp Business. (That branch could add >100M users)

It's exploding because apart from being a really good product, they made the UX super, super simple. With just enough little nuggets of complexity to make it feel whole.

Re: Instagram Is Estimated to Be Worth More Than $100B

#20

I have some adult friends spending 1 or 2 hours a day on Instagram. I can’t even imagine how much time millenials spend on it.

I wouldn't make the assumption that millenials spend significantly more than that on the app. It's certainly possible, I guess.

But as I commute to work and back (hour by bus or train) - it's often 35+ aged people who have their eyes glued to instagram/facebook the entire length of the trip.

EDIT: Data shows that you're probably right, and millenials spend more [time]( https://www.statista.com/statistics/267138/social-media-usag...). A lot around 3 hours even.

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