Xmarks shutting down in Jan

This is absolutely driving me nuts.. they have 2 million users, steady growth, and not only can they not figure out how to make any money- they have never, in the history of the company, tried _anything_ that would bring money in the door.

In five minutes I can think of a dozen awful ways that would bring some cash flowing in. They aren't even going to try? Anything?

Even if they just said, "OK, xmarks is now $50 / month", and half of their userbase tells them to fuck off, that's still... 50 million a month in income. Even if 90% of their userbase tells them to fuck off, that's uh.. 10 million in the door?

Show ads? A donation widget? How can you be so brainwashed by the VC model that you don't even try to do anything?!