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Amazon, the Brand Buster

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41–50 of 123 posts

Re: Amazon, the Brand Buster

#41
post #35

Earlier quoted context omitted.

A side note, the AmazonBasics rechargeable batteries are excellent. I believe they are rebranded (or something very similar to) Panasonic Eneloops.

That's funny, my AmazonBasics USB power bank was recalled. And I bought it to avoid all the knock-off crap you see on Amazon...

Knockoff crap is never recalled...

Re: Amazon, the Brand Buster

#42
post #16

Earlier quoted context omitted.

Commingled inventory is an option for FBA sellers. You can disable it easily from your FBA account; I think at this point the "problem" is only for beginning sellers who aren't aware that it's on by default

Until it's an option for buyers , I'm going to be quite reluctant to buy from Amazon.

Why? Commingled inventory means that some common, standardized items don't need a seller-specific barcode on them, and are just added to a "pool" of that identical product. It's better for consumers because you're getting the closest one of the item you ordered, faster - and at the (lower) price from the seller you selected.

Aside from a couple high profile cases of sellers getting in trouble for inventory they never sent in being associated with them, it's a great benefit to consumers.

Re: Amazon, the Brand Buster

#43
post #16

Earlier quoted context omitted.

Until it's an option for buyers , I'm going to be quite reluctant to buy from Amazon.

Why? Commingled inventory means that some common, standardized items don't need a seller-specific barcode on them, and are just added to a "pool" of that identical product. It's better for consumers because you're getting the closest one of the item you ordered, faster - and at the (lower) price from the seller you selected. Aside from a couple high profile cases of sellers getting in trouble for inventory they never…

It is not good for consumers. You buy from a particular seller because you know based on reviews that their item is not counterfeit and then amazon sends you the item from someone else and it is.

Re: Amazon, the Brand Buster

#44
post #10

Earlier quoted context omitted.

Commingled inventory is an option for FBA sellers. You can disable it easily from your FBA account; I think at this point the "problem" is only for beginning sellers who aren't aware that it's on by default

Sure, but it’s not an option for brands, which is the more relevant comparison here.

How would commingled inventory have anything to do with brands? Brands can already protect their listings from 3rd party seller issues using Brand Registry / Brand Gating

Re: Amazon, the Brand Buster

#45
post #32

Earlier quoted context omitted.

The argument isn't that Amazon is making things hard on consumers. It's that they are killing brands on a battlefield they control absolutely. Think of it from the brand perspective. CVS pays you to stock their product on their shelves, so while they compete with you, they also send you money every month regardless. On the other hand, you have to pay Amazon to include your products in their catalog. So while they com…

> CVS pays you to stock their product on their shelves Most retail works exactly the opposite - the manufacturer pays the retailer significant fees for shelf space.

There is even a word for it "slotting fees"

Re: Amazon, the Brand Buster

#46
post #43

Earlier quoted context omitted.

Why? Commingled inventory means that some common, standardized items don't need a seller-specific barcode on them, and are just added to a "pool" of that identical product. It's better for consumers because you're getting the closest one of the item you ordered, faster - and at the (lower) price from the seller you selected. Aside from a couple high profile cases of sellers getting in trouble for inventory they never…

It is not good for consumers. You buy from a particular seller because you know based on reviews that their item is not counterfeit and then amazon sends you the item from someone else and it is.

Receiving a counterfeit item must happen so very rarely, considering the (millions?) huge volume of these sales per day, and Amazon is obviously swift to fix the issue (much to the chagrin of sellers swept up by the zero tolerance rule) that I really doubt most consumers would ever receive a counterfeit item in this way. It seems more likely that consumers would buy the "cheaper" option from an FBA seller (perhaps unknowingly) and receive a knock off.

The major logistical advantages outweigh the very low possibility of abuse. If you asked the average consumer if they would like to receive their item 2 days faster, but risk a 1 in 1000 chance that they get a bogus item they will need to exchange with Amazon at no cost, I think the former would win by a mile.

Re: Amazon, the Brand Buster

#47
post #16

Earlier quoted context omitted.

Until it's an option for buyers , I'm going to be quite reluctant to buy from Amazon.

Why? Commingled inventory means that some common, standardized items don't need a seller-specific barcode on them, and are just added to a "pool" of that identical product. It's better for consumers because you're getting the closest one of the item you ordered, faster - and at the (lower) price from the seller you selected. Aside from a couple high profile cases of sellers getting in trouble for inventory they never…

It most definitely is not "a couple" of cases, it appears to be a thoroughly rampant problem that has destroyed any trust I have in buying items from Amazon. I personally received about 5 counterfeit/bootleg items before giving up on buying from Amazon entirely.

The US GAO recently did an investigation (admittedly not specific to Amazon, but it included them) and 20 of 47 items they purchased were counterfeit!

https://www.gao.gov/assets/690/689713.pdf

Re: Amazon, the Brand Buster

#48
post #43

Earlier quoted context omitted.

It is not good for consumers. You buy from a particular seller because you know based on reviews that their item is not counterfeit and then amazon sends you the item from someone else and it is.

Receiving a counterfeit item must happen so very rarely, considering the (millions?) huge volume of these sales per day, and Amazon is obviously swift to fix the issue (much to the chagrin of sellers swept up by the zero tolerance rule) that I really doubt most consumers would ever receive a counterfeit item in this way. It seems more likely that consumers would buy the "cheaper" option from an FBA seller (perhaps un…

Or it’s a counterfeit charger that fries their $2500 laptop.

Re: Amazon, the Brand Buster

#49
post #4

How much do consumers pay in Bezos tax for goods on Amazon? i.e, if the site simply let consumers buy from Chinese manufacturers (which, in the end, is what much of Amazon is) without the fee to the owners of the marketplace (i.e, "Bezos Tax), how much cheaper would it be?

Identical bluetooth OBDII scanners: Aliexpress $2.98 shipped, Amazon $10.99 shipped

IME this is a fairly typical price ratio. Sometimes they are much closer though. Of course Amazon ships it in 2 days instead of weeks. The "Bezos tax" is largely paying for the very convenient logistics of US warehousing.

https://www.aliexpress.com/item/ELM-327-V-2-1-BT-adapter-Wor...

https://www.amazon.com/Mestart-Bluetooth-Diagnostic-Scanner-...

Re: Amazon, the Brand Buster

#50
post #43

Earlier quoted context omitted.

It is not good for consumers. You buy from a particular seller because you know based on reviews that their item is not counterfeit and then amazon sends you the item from someone else and it is.

Receiving a counterfeit item must happen so very rarely, considering the (millions?) huge volume of these sales per day, and Amazon is obviously swift to fix the issue (much to the chagrin of sellers swept up by the zero tolerance rule) that I really doubt most consumers would ever receive a counterfeit item in this way. It seems more likely that consumers would buy the "cheaper" option from an FBA seller (perhaps un…

You're wildly off base here.

The chances of getting a counterfeit item in some product categories is basically 100%. Go ahead, try to buy a real pair of Apple iPhone corded headphones on Amazon. That assignment is quite literally impossible.

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