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Amazon, the Brand Buster

nytimes.com

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Re: Amazon, the Brand Buster

#2
Notably absent in the anti-trust speculation is how the AmazonBasics brand does or doesn't get treated differently from other brands with respect to counterfeits (and other undesirable non-Amazon seller behavior, such as used items as new).

AFAIK, Amazon prohibits third-party merchants from selling AmazonBasics, which would mean that the inventory-mingling problem, which has been discussed on other threads, wouldn't exist.

That seems like pretty clear consumer harm.

Re: Amazon, the Brand Buster

#4
How much do consumers pay in Bezos tax for goods on Amazon? i.e, if the site simply let consumers buy from Chinese manufacturers (which, in the end, is what much of Amazon is) without the fee to the owners of the marketplace (i.e, "Bezos Tax), how much cheaper would it be?

Re: Amazon, the Brand Buster

#6
post #4

How much do consumers pay in Bezos tax for goods on Amazon? i.e, if the site simply let consumers buy from Chinese manufacturers (which, in the end, is what much of Amazon is) without the fee to the owners of the marketplace (i.e, "Bezos Tax), how much cheaper would it be?

While you're at it, might as well pick up your vegetables straight from the farm, your clothes straight from the factory, and eat your food straight from the restaurant kitchen top?

It's value added service that brings convenience.

Re: Amazon, the Brand Buster

#7
post #4

How much do consumers pay in Bezos tax for goods on Amazon? i.e, if the site simply let consumers buy from Chinese manufacturers (which, in the end, is what much of Amazon is) without the fee to the owners of the marketplace (i.e, "Bezos Tax), how much cheaper would it be?

First place for you to start to answer that question is to see how much it costs to sell on Amazon. https://services.amazon.com/selling/pricing.html

Re: Amazon, the Brand Buster

#8
I don't get this argument. I just went to CVS and bought their white labeled lotion and some band aids, that were nearly identical in ingredients to the branded stuff sitting right next to it on the shelf.

My soap at home is similarly target's in house stuff. Half the things I buy from Costco are Kirkland.

Why do I do it? Because it's like half the price. Just like buying say AmazonBasics batteries vs Energizer.

Re: Amazon, the Brand Buster

#9
post #2

Notably absent in the anti-trust speculation is how the AmazonBasics brand does or doesn't get treated differently from other brands with respect to counterfeits (and other undesirable non-Amazon seller behavior, such as used items as new). AFAIK, Amazon prohibits third-party merchants from selling AmazonBasics, which would mean that the inventory-mingling problem, which has been discussed on other threads, wouldn't…

Commingled inventory is an option for FBA sellers. You can disable it easily from your FBA account; I think at this point the "problem" is only for beginning sellers who aren't aware that it's on by default

Re: Amazon, the Brand Buster

#10
post #2

Notably absent in the anti-trust speculation is how the AmazonBasics brand does or doesn't get treated differently from other brands with respect to counterfeits (and other undesirable non-Amazon seller behavior, such as used items as new). AFAIK, Amazon prohibits third-party merchants from selling AmazonBasics, which would mean that the inventory-mingling problem, which has been discussed on other threads, wouldn't…

Commingled inventory is an option for FBA sellers. You can disable it easily from your FBA account; I think at this point the "problem" is only for beginning sellers who aren't aware that it's on by default

Sure, but it’s not an option for brands, which is the more relevant comparison here.
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