I assume you mean the (Sony) PlayStation and the (Apple) iPad.
What sticks out to you there? If you don't see the vast difference between the Sony or Apple brand and the Libre Office brand then you don't understand marketing.
At this point Steve Jobs could make a toilet called the iShit and people would not care about the name, because they know and love the Apple brand. The product names matter extremely little for them, because people hear Apple (some bad product name), not (some unknown company) iPad. People are excited for the former and ridicule the later.
Sony holds an equally good name with many.
Both also have massive TV advertising budgets.
There is no comparison to this situation.
Explain why FOSS is often times better than the commercial counter point and is by definition cheaper, but still isn't gaining traction, what is the problem?
I contend the problem is marketing. FOSS developers love to redicule/ignore marketing, advertising, and business people in general, but it is an important part of gaining mindshare. Sure their degree is easier to get, but that doesn't mean their job is easy to do right. Much like the bike shed, everyone has an opinion on marketing and advertising, that doesn't mean they have a good opinion on it. Saying that Apple and Sony are in anyway relevent to the naming of a relatively unknown product by a new group of people is like a marketing guy saying Cobol on Cogs is just like Ruby on Rails. We'd laugh at the marketing guy, but realize the marketing guys are laughing right back at the devs who suck at selling FOSS. We literally can't give away for free what they are charging money for.
You know where fixing that problem starts? By respecting marketing and advertising. It is far more than "just a name". There is no such thing as "just a name" when your only method of spreading the word is by word of mouth