The old news publishers will never make it online. They see their financials problems as being cause by a moral failing in society: "People do not value quality, and won't pay for it" or somesuch. They see the solutions as legalistic. Some law or industry association which will guarantee them an income.
Meanwhile, on their own sites... They run one small square of content, overlaid and surrounded by loud, flashing ads. They plug in every last bit of ad-spy software available. They run fake news, via their "native content" widgets selling scams using blatant lies on literally fake news articles. Kettle, meet Pot.
The only solutions they can think of are legalistic. An industry association that can stand up to google and demand money. A law that guarantees someone (anyone) pays them.
There's no vision. The few, moderate paywall success stories are considered revolutionary. What does this add up to? Eveyone picks a newspaper or two, subscribes and reads just them? Have you not noticed how the internet works?
Meanwhile, at least 50% of any broadsheet is straight plagiarism. Plagiarism is normal in news media. Does a paper pay another paper when they report on a report? Does twitter (or trump) get paid when your front page is an article about a tweet? Kettle, remember Pot from before?
I really think there's no hope. Most of these dinos aren't going to make it. Don't let them break the internet on their way out.