"Enigma" It's called a loss leader.
Well, if they were actually losing money on it, it would be a loss leader. But since the actual cost of the dog, bun, cup, soda, paper plate, napkins, condiments, labor and depreciation comes in under $1.50, it's not a loss. It's just money left on the table. Except -- it probably isn't. Costco isn't really a restaurant, it's a store which carries a limited number of high-value items packaged in bulk. The hot dogs (a…
Leaving money on the table is effectively losing money.