Earlier quoted context omitted.
You must live in one of the few places in the US where high-speed internet is available through multiple providers. That is definitely not the norm. Most people won't be able to simply switch to the least nasty provider.
More than half of US households have multiple wired broadband providers: https://arstechnica.com/information-technology/2017/06/50-mi... This does not include wireless broadband options. Could the competitive situation be better? Absolutely. But it is, in fact, the "norm" to have a choice.
In Mountain View I had only shitty DSL or shitty cable. Both sucked and cable was very expensive. (This may be different now. My experience was 8 or so years ago.)
I happen to be lucky to have actual high speed Comcast now, with an option for FTTH from Centurylink, plus DSL. Most people’s options are not so good.