That way each provider can focus on building a good platform with clever machine learning tailored to that dataset.
We also need the return of proper Boolean operators and complex nested queries. Yes, Joe Public will never use them, but a lot of people who search the internet as part of their jobs, or just have deep interests and would love to have all those advanced search features back, and be able over to override the 'fuzzy logic' that generic Search engines such as Google enforce on us.
I also disagree that all sites need to be mobile first. If I have a site that provides software for the Enterprise Sector, Google will still penalise me if my site isn't responsive, even though my target market is IT professional sitting in front of powerful laptops/desktops.
As many would agree, Google have too much power in the Search space, and they have basically dictated to the world how Search should be done, whether they are actually right or not.