I think the biggest problem is transparency, which leads to wrong expectations.
As a 3-time startup employee, people always told me I should expect a pay cut by going to a startup. But how much? When I received a Series A startup offer and a FANG offer at the same time, I couldn't evaluate them side-by-side because I had no idea how much startup equity was worth. I negotiated hard and got surprising results, which left me wondering: what did I leave on the table? What about my colleagues who didn't negotiate?
As an ex-founder needing to hire a team of 6, I had no idea how to pay. We didn't have money for compensation consultants, and tools like Glassdoor and HiringPlan wasn't around. It wasn't until I joined my current team I realized how the top VCs and startups do it - by setting a compensation philosophy and have access to market data. For example, your early stage startup can pay 30th percentile on salary and 70th percentile on equity, and you consistently apply this no matter the type of role.
This is why we built HiringPlan (https://HiringPlan.io) at LTSE. It's a free visual compensation planning tool, and we believe the first one with built-in market data used by top VCs and startups. Founders use it to figure how much to pay folks in terms of salary and equity, and whether they're treating diversity and inclusion with fair pay. Even employees and candidates come to learn what their roles and levels are worth, and use hard data to discuss compensation with their managers.