Earlier quoted context omitted.
We went Gitlab to Bitbucket + Jira. Quite a bit more power, for less money (even after paying for cloud testers).
Oddly enough we went exactly the other direction. Atlassian user tiers are huge (almost geometric in size) with the result that you end up paying for a ton of unnecessary head count. The CI obsoleting Bamboo and the collab tools obsoleting the dev features of Jira were icing on the cake. And a true up license model that doesn’t immediately bring all work to a screeching halt when you add one user too many to the app…
Unfeature to me. If you add a new user 1 day before your yearly renewal, the "true up feature" means you pay an entire year's worth of usage for that 1 day. Other apps like LastPass pro-rate, and you would just pay a few cents to add a user for 1 day.