Dave 2D had a great video review on this product. What makes this totally different from the touch bar is with the touch bar, you have to wait for developers to add support in their products (or as a dev, write your own tooling). Apple has the muscle to simply make everyone support their crappy bar. The ZenBook screen is usable right away by anybody. You can just drag any window there. It can be your Steam chat while…
I have a retired smartphone on my desk showing a live feed to my doorbell cam, and I could see myself using that Zenbook's touchpad screen as a Zoneminder window.