Earlier quoted context omitted.
> It's a public standard that they're setting for themselves. They already had a public standard that people actually believed in for a good many years: *Don't be evil." They've been palpably moving away from that each year, and it's been obvious in their statements, documents, as well as actions.
"Don't be evil" is incredibly vague and practically meaningless. What the hell is evil, and since when did everyone agree on what evil means? It's obvious to you that they're getting "evil", it certainly isn't obvious to me.
The above is sometimes mentioned in discussion, were people point out that the motto is "don't be evil" and not "don't do evil".