Eric Schmidt: “Our competitor is Bing”
liveside.net
Eric Schmidt: “Our competitor is Bing”
1–10 of 61 posts
Re: Eric Schmidt: “Our competitor is Bing”
#2On my first day of giving Bing a go (I used it for about two weeks to try to fairly assess) I ran into a problem: It can spellcheck words, but it cant get it right contextually.
Let me give you an example:
http://www.google.com/search?q=how+I+won+the+waer
http://www.bing.com/search?q=how+I+won+the+waer
I meant to type "how I won the war" and only Google picks up on this.
"waer" alone into google instant will bring up water (country), but with the context of my search phrase it gives me something far more accurate.
Re: Eric Schmidt: “Our competitor is Bing”
#3It makes a lot of sense, android and phones are a complement to their business. Android is simply a way of reducing the cost for producing more phones. Facebook while large doesn't pose a serious threat to "organizing the worlds information" once Facebook sells their social graph information Google will simply purchase it and use it to further optimize search results. Neither Facebook, nor Apple are real competitors to Google's core operations. Google is a much more serious threat to Apple with Android than Apple is to Google with iPhone. Facebook and Apple ARE threats to mind share, but that pales in comparison to a threat to the bottom line.
Bing IS a threat also because Microsoft has a large stake in Facebook and could ostensibly find itself with preferential rights to Facebook's social graph. If Bing could integrate the graph into results first it could give them huge search advantages. Traffic from Bing also costs about half of what it does from Google.
Re: Eric Schmidt: “Our competitor is Bing”
#4On my first day of giving Bing a go (I used it for about two weeks to try to fairly assess) I ran into a problem: It can spellcheck words, but it cant get it right contextually. Let me give you an example: http://www.google.com/search?q=how+I+won+the+waer http://www.bing.com/search?q=how+I+won+the+waer I meant to type "how I won the war" and only Google picks up on this. "waer" alone into google instant will bring up…
[deleted]
Re: Eric Schmidt: “Our competitor is Bing”
#5Seems pretty logical to me. As much diversity as Google has, they are still a search company. A lot of the tech they leverage in other areas seems to come from competencies they acquired while improving search.
I never understood why people think they are positioned against FB.. Google and FB don't solve very many of the same problems.
Re: Eric Schmidt: “Our competitor is Bing”
#6On my first day of giving Bing a go (I used it for about two weeks to try to fairly assess) I ran into a problem: It can spellcheck words, but it cant get it right contextually. Let me give you an example: http://www.google.com/search?q=how+I+won+the+waer http://www.bing.com/search?q=how+I+won+the+waer I meant to type "how I won the war" and only Google picks up on this. "waer" alone into google instant will bring up…
Sounds like Bing uses just spell checking rather than n-grams on search queries as Google does.
Re: Eric Schmidt: “Our competitor is Bing”
#7Seems pretty logical to me. As much diversity as Google has, they are still a search company. A lot of the tech they leverage in other areas seems to come from competencies they acquired while improving search. I never understood why people think they are positioned against FB.. Google and FB don't solve very many of the same problems.
> I never understood why people think they are positioned against FB.. Google and FB don't solve very many of the same problems
They don't, but they share one common goal: Get money from advertisers, who are targeting people looking for some thing.
This "some thing" is obvious on Google, its users are in buying mode even before entering the query term.
Now, if (and that's a big if), FB can connect advertisers and buyers, it'll slow down Google, because people will have spent their money with FB advertisers.
Google and FB customers are their advertisers. They might do completely different things but their revenue source is similar.
I personally don't believe in this. Facebook doesn't share the same easiness of monetization as Google, and it has some huge issues of making its visitors enter buying mode.
But there you go... even if I disagree, that's why some people think of a FB vs. Google fight. Follow the money :)
Re: Eric Schmidt: “Our competitor is Bing”
#8I felt really annoyed by the interviewer. It seemed like along with information gathering, he was equally interested in creating controversy.
Did you notice how, instead of asking Schmidt questions, he posed contentious statements? "CERTAINLY Google must be scared of Facebook!" He did that with everything. Look how Mr Schmidt scrunches his face at about 2:00 when the interviewer tells him how he must be feeling.
Re: Eric Schmidt: “Our competitor is Bing”
#9Seems pretty logical to me. As much diversity as Google has, they are still a search company. A lot of the tech they leverage in other areas seems to come from competencies they acquired while improving search. I never understood why people think they are positioned against FB.. Google and FB don't solve very many of the same problems.
> I never understood why people think they are positioned against FB.. Google and FB don't solve very many of the same problems They don't, but they share one common goal: Get money from advertisers, who are targeting people looking for some thing. This "some thing" is obvious on Google, its users are in buying mode even before entering the query term. Now, if (and that's a big if), FB can connect advertisers and buy…
Ah, this is a very good point you bring up here. Had not thought in those terms, but you are very right. Advertisement, however tends to be very pan-platform if you will. Even more so these days, integrated, vertical marketing seems to be the name of the game. The big money will continue to make ad buys on all platforms that deliver eyeballs, not just one or the other.
Re: Eric Schmidt: “Our competitor is Bing”
#10Seems pretty logical to me. As much diversity as Google has, they are still a search company. A lot of the tech they leverage in other areas seems to come from competencies they acquired while improving search. I never understood why people think they are positioned against FB.. Google and FB don't solve very many of the same problems.
> I never understood why people think they are positioned against FB.. Google and FB don't solve very many of the same problems They don't, but they share one common goal: Get money from advertisers, who are targeting people looking for some thing. This "some thing" is obvious on Google, its users are in buying mode even before entering the query term. Now, if (and that's a big if), FB can connect advertisers and buy…
If you think of advertising as "traditional advertising" and "internet advertising", then FB and Google are certainly rivals. However, in pure marketing terms, they are actually very different.
Google search ads EXCEL in "Demand Fulfillment" - say you want need a plumber now since your toilet is overflowing. I don't think Facebook will ever beat Google here. Google sort of created this niche where they were better than any competitor that had ever existed.
Facebook, on the other hand, is better at demand generation. Consider advertisers who want to reach teenagers who would want to buy videogames - a new game is coming out, and they want you to know about it. Before, you'd have to find the TV shows that they would watch, or billboards that they would see, or queries that gaming-teens would search for, and advertise there. These are all competitive and difficult proxies for the audience you want to reach. Facebook is a much better place for that than Google.
In fact, you can imagine synergy between FB ads and Google ads. FB tells people, "you should listen to this band that you haven't heard of", and when you Google that band name, you see ads for places to buy tickets and albums.