Live data from Hacker News

New Google ad strategy: 10 minutes of a guy saying "pizza"

geek.com

11–20 of 32 posts

Re: New Google ad strategy: 10 minutes of a guy saying "pizza"

#11
post #6

It was so bizarre that I had to post it on Mashable. It's already on top of Reddit as well. I'd say they're getting the bang for their buck with this one already. It also comes with a slew of easter eggs, starting with the basketball at 0:42.

the was the coat before that, a water bottle later, kermit the frog, he then gets a massage, then a hotdog.

There I watched it so none of you have too :)

Re: New Google ad strategy: 10 minutes of a guy saying "pizza"

#12
What's strange is that the commercials for Chrome are pretty good. This ad is painful to watch. I kept seeking around to see if it got better or at least was different after awhile.

Do the people who made this think that everyone wants to find pizza all the time? It seems far more likely is that you're in Newport RI and you want to find the best Lobster Roll or you're in Memphis and want to find the best BBQ nearby. That's how I end up using the location features of something like Yelp.

Re: New Google ad strategy: 10 minutes of a guy saying "pizza"

#13
I thought this ad was excellent. I chuckled at first, but 10 minutes of entranced viewing later I felt vividly confronted by the absurd and actually had to go lie down. Taken in a very broad context it actually feels like a modern internet art house film.

Re: New Google ad strategy: 10 minutes of a guy saying "pizza"

#14
You guys are missing the point. Microsoft did something like this a while ago (I think it was microsoft?). The idea is to make a an so horrifyingly bad that it gets covered in "the news" and viewed by millions and millions of people who then spend several minutes reading comments about the commercial and thinking about the product.

It's brilliant.

Re: New Google ad strategy: 10 minutes of a guy saying "pizza"

#15
post #8

Earlier quoted context omitted.

Well, some say that any publicity is good publicity. But if it comes off as foolish, and you don't even get the point of it, and most who share it are only sharing it because they don't get it, then in the end you've just contributed to people wasting time. They tried to promote their product or service, but all I remember is "stupid" and "pizza". It did however make me associate "Google" with "stupid" and "repetitiv…

After watching it, the word "pizza" has turned into a strange, meaningless word-sound.

http://en.wikipedia.org/wiki/Semantic_satiation

Re: New Google ad strategy: 10 minutes of a guy saying "pizza"

#16
post #7

Doesn't anybody find this funny in a weird way? I'm actually in shambles over this one. Just like the subtle weird humor in David Lynch movies. It's surreal.

What got me was the video of the dog sticking his head out of the car window, with his lips inflated from catching air. I bailed after that though. I suspected that I should quit while I was smiling.

Re: New Google ad strategy: 10 minutes of a guy saying "pizza"

#18
post #14

You guys are missing the point. Microsoft did something like this a while ago (I think it was microsoft?). The idea is to make a an so horrifyingly bad that it gets covered in "the news" and viewed by millions and millions of people who then spend several minutes reading comments about the commercial and thinking about the product. It's brilliant.

That'll be the Seinfeld/Bill Gates ads.

Re: New Google ad strategy: 10 minutes of a guy saying "pizza"

#19
Simpsons clip: http://www.youtube.com/watch?v=3W1OrcMPMb0

I remembered this clip because it lasts about five second longer than I thought it would. In a quick moving network tv show like the Simpsons, that's an eternity.

Sometimes the humor comes from just going for it, and taking something past where people think it "should" stop. The internet is different from network tv in that 10 minutes of absurdity is much cheaper.

Re: New Google ad strategy: 10 minutes of a guy saying "pizza"

#20

It's definitely a joke.. at about 5 minutes in you can hear one of the production guys laugh uncontrollably. The t-rex poking out behind the city scape at 6:45 is pretty good too.

It wasn't actually an uncontrollable laugh, it was a picture of a double rainbow and a really quick parody of this viral video: http://www.youtube.com/watch?v=OQSNhk5ICTI
Post reply on HN