Earlier quoted context omitted.
>The day FB was announced was the day I said “this is a bad idea.” The "day FB was announced" it was exclusive to Harvard students and was just a cleaner version of MySpace and Friendster. It's unlikely you would have had strong opinions about Facebook, in particular, that you didn't also extend to those two, as well as AOL and sites like Digg.
To ding me for using the term announced is to find issue in semantics. My position is the same - I had the chance to be part of FB at some of the earliest stages and thought it was a bad idea as did many others. And people clearly saw and pointed out the issues with privacy back then. I had few issues with Aol, but it was still a simple service play - and had/has little at all in common with Facebook. DIGG was never…
Not pure semantics. It is important to focus on what you're actually talking about when you say "the beginning." Facebook has evolved over time, both in its service as well as its business model. So when you talk about "the beginning" it's important to know the beginning of what?
>DIGG was never at the same scale or range - and from what I know it never depended on your real life profile as I recall.
Nothing was ever at the same scale or range as Facebook. If they were, they'd have been as much of a threat as Facebook is now. That's kind of the point. A lot of the LiveJournal, Xanga, MySpace, etc. stuff from back then was all groping towards a functioning business model and it was Facebook's news feed that actually created one.
But even in the early stages the News Feed wasn't really about extracting data, just about creating a UI paradigm that made it easy to shove native advertising in your face. What really made the big data analytics game take off was when SEO and viral marketing started getting big, which wasn't really on Facebook's radar in the early days.
Advertising is different from Ad Tech. Ad Tech is about more than just Facebook's collection. People couldn't really have predicted the extent to which the media industry (new and old) was going to go whole hog into Facebook's platform. It has been their complicity that elevates Facebook's data collection from being "Wow The Facebook is nosy and annoying" to "Wow Facebook is a threat to the public sphere."