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AMA with Substack and Matt Taibbi about a new business model for journalism

news.ycombinator.com

81–90 of 164 posts

Re: AMA with Substack and Matt Taibbi about a new business model for journalism

#81

Thanks for doing this. So, why newsletters? Why not RSS? Clearly Axios and others are showing that email is better. Why do you think this is? How do you think this will develop in future?

Not from Substack, but the answer is that people reliably look at their inboxes and open the emails.

Re: AMA with Substack and Matt Taibbi about a new business model for journalism

#82

Interesting project! I'm wondering: does Substack have a proposal to put editors into this new workflow? Editing seems like an essential part of the process of good journalism or any kind of writing that would be missing in this model.

As a writer who has worked with a number of great editors over the years: I agree. In the short-term, the best writers will recognize the value of having an editor and factor that expense into their business models. Ultimately, I'd love to see an ecosystem evolve where editors can sell their services to writers who want to improve their publications. I see that as a pretty exciting opportunity for a platform like Substack at some point in the future.

Re: AMA with Substack and Matt Taibbi about a new business model for journalism

#83

Matt, What is your take on how Journalism might be some sort of Platform Cooperative ( https://platform.coop/ ), where leadership is subject to the user community - either subscribers, journalists, or both. Even non-profits can be a problem in this regard if the board of directors is locked. Should Journalism focus on maximizing investor return? Would Substack think that perhaps they could get investor "exit" to a co…

Chris from Substack here not Matt. The great thing about the Substack model is that it is a big financial opportunity. We help writers get paid, and we take a cut of that so that we're aligned.

What that means is that if we are successful, we get to build a sustainable company that does this important thing.

Re: AMA with Substack and Matt Taibbi about a new business model for journalism

#84
post #79

Not the kind of trash I want to see on HN: https://www.google.com/amp/s/m.huffpost.com/us/entry/us_59f7... > On October 27, Aimee Levitt published a piece in The Chicago Reader with the apt title “Twenty years ago, in Moscow, Matt Taibbi was a misogynist asshole—and possible worse.” Taibbi and Mark Ames were co-editors of the the English language gonzo, semi-satirical, semi-muckraking expat newspaper the eXile, where…

So moral purity is a requirement for notable achievement now?

Re: AMA with Substack and Matt Taibbi about a new business model for journalism

#85
I've been wondering about the "one man band" publishing outfits based on daily blog posts or newsletters or whatever. Some literally have one person behind them (Stratechery, Timmerman Report, as well as some of the examples on your website) while others have an editorial lead, an editorial assistant, and a small business team (Endpoints). Over the years I've seen founders of earlier blogs and vlogs burn out after nonstop, sustained effort to keep engagement up and churn down. What happens when founder fatigue hits the newsletters, and a mere week-long break won't cut it, and there is no editorial backup like in a traditional newsroom? How have the founders of your earliest paid newsletters handled this?

I also have an observation to share: Having attempted a paid newsletter before on the topic of industrial IoT using other tools (Mailchimp + Chargebee) I found that moving people from free to paid is a huge challenge. The cost to readers has several elements: the subscription cost and the time cost, because when people pay they are also making a commitment to read, which takes time out of their already extremely time-constrained days. What sort of advice do you give to newsletter creators about making this transition and convincing their free readers to sign up for the paid tiers?

Good luck with your experiment.

Re: AMA with Substack and Matt Taibbi about a new business model for journalism

#86
post #66
post #54

Earlier quoted context omitted.

On Substack, readers pay writers directly. The writers are independent. We take a cut of the subscription revenue, which is the same in this case as for others. We think this aligns our interest with the writers interest, the same way that the subscription model aligns the writer with the reader.

Ok, so he's not a partner or advisor or anything like that? I guess I'm just curious about the level of the endorsement you're getting here. Thanks again for answering these questions!

Nope, just an awesome writer using our tools.

Re: AMA with Substack and Matt Taibbi about a new business model for journalism

#87
post #79

Not the kind of trash I want to see on HN: https://www.google.com/amp/s/m.huffpost.com/us/entry/us_59f7... > On October 27, Aimee Levitt published a piece in The Chicago Reader with the apt title “Twenty years ago, in Moscow, Matt Taibbi was a misogynist asshole—and possible worse.” Taibbi and Mark Ames were co-editors of the the English language gonzo, semi-satirical, semi-muckraking expat newspaper the eXile, where…

So moral purity is a requirement for notable achievement now?

There's a spectrum between purity and total asshat. Its disingenuous to imply anybody wants them to be perfect. Just not total scumbags maybe?

Re: AMA with Substack and Matt Taibbi about a new business model for journalism

#88
post #79

Not the kind of trash I want to see on HN: https://www.google.com/amp/s/m.huffpost.com/us/entry/us_59f7... > On October 27, Aimee Levitt published a piece in The Chicago Reader with the apt title “Twenty years ago, in Moscow, Matt Taibbi was a misogynist asshole—and possible worse.” Taibbi and Mark Ames were co-editors of the the English language gonzo, semi-satirical, semi-muckraking expat newspaper the eXile, where…

So moral purity is a requirement for notable achievement now?

Not being a misogynistic isn’t “moral purity” it’s the minimum standard of decency. And nobody is saying Taibbi hasn’t had notable achievements. I’m saying I have no interest in seeing someone like him do an AMA on HN. And as an audience member, I certainly don’t want my friends knowing I have an account and post to a site that’d let someone like Taibbi do an AMA. He can go be notable somewhere else.

Re: AMA with Substack and Matt Taibbi about a new business model for journalism

#89
Not a question, but feedback. I was intrigued at the concept of subscribing to a serialized deep-cover investigative story.

Then I saw that this is a novel, and my interest evaporated. Not because I don't read fiction, but because I don't want to read fiction that way.

Re: AMA with Substack and Matt Taibbi about a new business model for journalism

#90
post #79

Not the kind of trash I want to see on HN: https://www.google.com/amp/s/m.huffpost.com/us/entry/us_59f7... > On October 27, Aimee Levitt published a piece in The Chicago Reader with the apt title “Twenty years ago, in Moscow, Matt Taibbi was a misogynist asshole—and possible worse.” Taibbi and Mark Ames were co-editors of the the English language gonzo, semi-satirical, semi-muckraking expat newspaper the eXile, where…

The following isn't phrased how I would put it, but seems apt anyway:

https://news.ycombinator.com/item?id=17240003

I am amused that the typo is from "Huffington" rather than "Chicago Reader".

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