Earlier quoted context omitted.
> You can't complain "they're adding ads!" unless you have a credible solution for somehow bringing in billions of dollars otherwise, and the WhatsApp founders didn't What about business features? Pretty much every business in my country advertises a Whatsapp number, from large companies to mom-and-pops. People contact them over Whatsapp to ask questions, make complaints, order stuff, everything. I can't believe Face…
Every company I've worked for wants an official WhatsApp business API. And apparently that's what they proposed to Sandberg, according to the article, but the financial projections were nowhere near what ads would bring.
I liked the business app especially for shortcuts, auto-replies and other stuffs. But yes, official APIs is deal-breaker.
NOTE: Many applications and websites somehow are already using custom APIs (or something). Ex. Airlines sending booking details as WhatsApp message, flight/bus status and so on.