Earlier quoted context omitted.
> Their PR problems aren't rooted in SV Silicon Valley is the last place I'm consistently hearing full-throated defenses of Facebook. It makes sense to keep one's base in order.
That might be sure. But it's still not their bigger / biggest PR problem.
It's the only one that could matter to them. Congress flopped when Zuckerberg testified. They are clearly no present threat. And we haven't seen a wave of action from states' attorneys general. We have no evidence users are decamping. And by extension, the advertisers are staying.
The only weak point is in (a) recruitment and (b) political support from the tech community. The first can be solved with money. Fortunately, Facebook has pots of that stuff. The second relies on keeping the armies of defenders, who call every Congressional office on their own accord on a strikingly-regular basis, working.
For an example of what happens when one loses their base, look at Uber. It went from teflon to pariah virtually overnight.