It is easier and quicker to scroll down than to find how to navigate to and then load several different pages. If you don't like it, don't scroll.
I am a Crazy Person
11–20 of 26 posts
Re: I am a Crazy Person
#12I'm pretty sure that Amazon, at least, is testing the hell out of their layouts. You may not be able to comprehend the guy who thinks "Fabric softener!", but he's probably out there, spending more money than the people who prefer less random products.
...not that that makes you crazy, though. Maybe crazy people just spend more money online than you do. :)
Re: I am a Crazy Person
#13Earlier quoted context omitted.
Oh also he revealed the secret formula for the "buy these products together and save" part: Product A + Product B + Product C = Total
Maybe "save" refers to shipping
I think it refers to the already-discounted prices. Technically, you're still saving. You're just not saving any extra.
Re: I am a Crazy Person
#14I went to a talk by one of Amazon's UX researcher guys, and Amazon's clutter boils down to a simple thing: Cram a bunch of ways of finding products on to every page (except for the checkout flow), and people will find at least one thing that works for them. It's completely offensive to our designer sensibilities, but what they've found is that users just tune out the parts of the page that don't work for them and go…
For a real-life version of that visit an IKEA store, they practically force you to walk by their whole collection.
It's the one reason I absolutely loathe going there.
Re: I am a Crazy Person
#15I went to a talk by one of Amazon's UX researcher guys, and Amazon's clutter boils down to a simple thing: Cram a bunch of ways of finding products on to every page (except for the checkout flow), and people will find at least one thing that works for them. It's completely offensive to our designer sensibilities, but what they've found is that users just tune out the parts of the page that don't work for them and go…
I did a similar thing on my CV/resume (when I still used one): for my interests, I'd just list everything I'd had some genuine interest in (shallow or deep), and added to it over months, so it was about 5-7 lines of words.
The purpose of this interests section was to form some non-work connection of interests with the interviewer. What happens if you look at a block of words like that is that your mind instantly picks out words that are meaningful to you.
It was an interactive, mind-reading resume.
Re: I am a Crazy Person
#16I'm pretty sure that Amazon, at least, is testing the hell out of their layouts. You may not be able to comprehend the guy who thinks "Fabric softener!", but he's probably out there, spending more money than the people who prefer less random products. ...not that that makes you crazy, though. Maybe crazy people just spend more money online than you do. :)
Or maybe they've just found some aesthetically offensive local maximum.
Re: I am a Crazy Person
#17"but it doesn’t stop pages that are three or four scrolls deep" writes the man that wrote a post 3 scrolls deep.
which he addresses in TFA.
Re: I am a Crazy Person
#18So what's the solution?
Re: I am a Crazy Person
#19"but it doesn’t stop pages that are three or four scrolls deep" writes the man that wrote a post 3 scrolls deep.
I am the man and yes, it's a long post. I'm not actually against putting a large amount of content on a web page. It's the overloading to pieces of content that themselves lead off to individual pages that has me frustrated.
If I may restate this: You're on the article page, therefore we can reasonably assume you want to read the article. Being on the opinions splash page however does not lead one to conclude that you want to read every opinion in the paper.
An alternative, for example, might be only showing the top ranked opinions, plus some minimalist options to find the others if you want them (a list of categories, a search bar, a "complete index" link...).
Re: I am a Crazy Person
#20I went to a talk by one of Amazon's UX researcher guys, and Amazon's clutter boils down to a simple thing: Cram a bunch of ways of finding products on to every page (except for the checkout flow), and people will find at least one thing that works for them. It's completely offensive to our designer sensibilities, but what they've found is that users just tune out the parts of the page that don't work for them and go…
For a real-life version of that visit an IKEA store, they practically force you to walk by their whole collection. It's the one reason I absolutely loathe going there.
The writer of this post is not an average Amazon consumer. I'll confess I click around a lot on their similar items links.
You are not an average IKEA shopper.
My girlfriend loves going to IKEA for that reason. She looks through everything from couches to decorative cardboard boxes because of the 'walking trail' layout. Hence an hour of entertainment that she knows will be fresh and interesting every 6 months or so.
I once tried to convince her to take a shortcut to get what we actually needed and she looked at me like I was crazy and we were supposed to follow the arrows.
But I don't buy things from IKEA, I carry them. She is their target market and they give her a good experience.