Simply speaking they actually make more products people like to use. Google essentially has just one, and it’s based on diminishing user privacy to the maximum extent possible. MS collects user data but so do Ubuntu and CentOS... not to the extent Google and FB do it.
For Google, there's also Android, Gmail, Google Drive and Google docs
Google has now the most popular smart speakers in addition even though came later.
https://www.zdnet.com/article/google-overtakes-amazon-in-sma... Google overtakes Amazon in smart speaker market in Q1 2018 ...