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I am a Crazy Person

inqk.net

1–10 of 26 posts

Re: I am a Crazy Person

#2
It takes me about one minute to get an overview of opinion pieces on that new page and to find out whether I want to read anything. During that one minute I will scroll all the way down. I don’t even have to think about it. This is one of the New York Times’ more rigid layouts which means that I can actually systematically read the headline of every single piece on that page without getting lost. Cluttered is the last thing I would call it.

Sure, they could display less. Ten rows, two columns – that sounds to me like they picked a nice round number without much thought. Five would do but in this day and age scrolling is easy. (This guy also seems to have a screen with a low resolution. I have only 900 vertical pixels and I have to press page down three times.)

Re: I am a Crazy Person

#4

"but it doesn’t stop pages that are three or four scrolls deep" writes the man that wrote a post 3 scrolls deep.

I am the man and yes, it's a long post. I'm not actually against putting a large amount of content on a web page. It's the overloading to pieces of content that themselves lead off to individual pages that has me frustrated.

Re: I am a Crazy Person

#5
I went to a talk by one of Amazon's UX researcher guys, and Amazon's clutter boils down to a simple thing:

Cram a bunch of ways of finding products on to every page (except for the checkout flow), and people will find at least one thing that works for them.

It's completely offensive to our designer sensibilities, but what they've found is that users just tune out the parts of the page that don't work for them and go right to the parts they use (almost like muscle memory). It's the kind of thing you can only do on a site with a lot of repeat customers.

Re: I am a Crazy Person

#6
post #5

I went to a talk by one of Amazon's UX researcher guys, and Amazon's clutter boils down to a simple thing: Cram a bunch of ways of finding products on to every page (except for the checkout flow), and people will find at least one thing that works for them. It's completely offensive to our designer sensibilities, but what they've found is that users just tune out the parts of the page that don't work for them and go…

Oh also he revealed the secret formula for the "buy these products together and save" part:

Product A + Product B + Product C = Total

Re: I am a Crazy Person

#7
This is the proverbial signal vs. noise ratio with a twist that Nsignal + Nnoise is ridiculously high.

You're not crazy.

We all want clean sites and easily accessed information. I'd pay good money for a site that presented me with nigh-perfectly organized personalized "information" (be it news, sports, articles, tech articles, etc.), but nobody can do it.

So in lieu of the impossible they use the shotgun method, and it works.

Purists hate it. $ > purists.

Re: I am a Crazy Person

#8
post #6
post #5

I went to a talk by one of Amazon's UX researcher guys, and Amazon's clutter boils down to a simple thing: Cram a bunch of ways of finding products on to every page (except for the checkout flow), and people will find at least one thing that works for them. It's completely offensive to our designer sensibilities, but what they've found is that users just tune out the parts of the page that don't work for them and go…

Oh also he revealed the secret formula for the "buy these products together and save" part: Product A + Product B + Product C = Total

Interesting, I'd say it almost HAS to be something else. A number of times I've selected the 'bundle' then realized it was more expensive than adding each item to my cart individually.

Re: I am a Crazy Person

#9
post #5

I went to a talk by one of Amazon's UX researcher guys, and Amazon's clutter boils down to a simple thing: Cram a bunch of ways of finding products on to every page (except for the checkout flow), and people will find at least one thing that works for them. It's completely offensive to our designer sensibilities, but what they've found is that users just tune out the parts of the page that don't work for them and go…

There recommendations engine must make them a small fortune, I think that's one of there really keys to success. Once you have started looking at certain products they really know hoe to hit you both in email and on their pages about similar ones. Armed with the amount of purchase data they have they probably know what people want better than the people themselves.

Re: I am a Crazy Person

#10
post #6
post #5

I went to a talk by one of Amazon's UX researcher guys, and Amazon's clutter boils down to a simple thing: Cram a bunch of ways of finding products on to every page (except for the checkout flow), and people will find at least one thing that works for them. It's completely offensive to our designer sensibilities, but what they've found is that users just tune out the parts of the page that don't work for them and go…

Oh also he revealed the secret formula for the "buy these products together and save" part: Product A + Product B + Product C = Total

Maybe "save" refers to shipping
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