Well, that is what they say (without telling anything about the actual drilling method).
A typical water well drilling machine is on the back of a large truck and will bore a 30-40 cm hole for (prices here in Europe) 80-90 €/m.
There are smaller drill rigs (nothing that actually needs to be invented, only "normal" micropiling rigs) that can bore 10-20 cm diameter holes for a price of 60-70 Euro/m.
Let's say you need two holes 80 m deep, at 20 €/m difference (80-60=20 or 90-70=20):
28020=3,200
which represents roughly 10% of the actual price for the dandelion system (the real, not subsidized price) of 35,500 US$.
A typical small micropiling rig has a boring rate of around 100 or maybe 120 m per day so either they are really using a new, ultrafast technology (which I personally doubt) or are using less deep bores, and in any case the depth depends on the geology of the site, so everything is probably "averaged".
A geotermic pump with inverter with 20-30 kW of heating/refrigerating power should be around 15,000-18,000 € so, without more data 30,000 € or 35,000 US$ don't seem such a breakthrough (most probably they have huge savings due to the "massive" scale of operation, instead).