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De Beers admits defeat over man-made diamonds

money.cnn.com

321–330 of 455 posts

Re: De Beers admits defeat over man-made diamonds

#321
post #10

"Lightbox will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren't getting: affordable fashion jewelry that may not be forever, but is perfect for right now" This is clearly a play to devalue the image of man made diamonds. "May not be forever" my ass, it's the exact same thing. Their goal is probably to try to quickly drive the price of man made dia…

Reminds me of what Coca Cola did to get rid of Crystal Pepsi.

Re: De Beers admits defeat over man-made diamonds

#322
post #10

"Lightbox will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren't getting: affordable fashion jewelry that may not be forever, but is perfect for right now" This is clearly a play to devalue the image of man made diamonds. "May not be forever" my ass, it's the exact same thing. Their goal is probably to try to quickly drive the price of man made dia…

Yp, De Beers has a monopoly of sorts in the natural diamonds but anyone can create synthetic ones. Just like a "Diamond is forever" they will malign the man made ones.

To be fair, diamonds have value because of rarity and marketing. Not sure how many normal people can tell the difference between a diamond and a cubic zirconia, so it isn't just how it looks.

Re: De Beers admits defeat over man-made diamonds

#323

Earlier quoted context omitted.

Don’t think so. It was a guy in the USA, about 10 years ago. Though looks like many are doing it now with CVD. Diamond semiconductors are the holy grail, though there is current work growing diamond heat spreaders directly under GaN active regions.

That was probably the Apollo Diamond guy: https://www.wired.com/2003/09/diamond/ CVD is probably the better technology for producing bulk diamond, since it doesn't require the extreme temperatures and pressures of the HPHT process; and there's existing CVD processes and equipment from the semiconductor industry which provide a good body of knowledge to work with. CVD grows plates of diamond, whereas HPHT makes small…

Yes, that was it. Thanks.

Re: De Beers admits defeat over man-made diamonds

#324
post #221

Earlier quoted context omitted.

It would. But I think the real threat is that man-made diamonds will likely become impossible to distinguish from natural, even with the expensive, specialty equipment that debeers has created. At that point, natural and man-made will reach a price parity... Far below the current cost of natural diamonds. Because there will be no way of knowing where your diamond comes from.

Well, at that point they can create a "guaranteed provenance" diamond with papers like a show dog or a Mickey Mantle autographed baseball. That will help shut out even other mined diamonds vendors since all the marketing will be for the DeBeers branded diamond.

Though that could backfire. “This diamond was mined in a certified conflict zone.”

Re: De Beers admits defeat over man-made diamonds

#325
post #278

Earlier quoted context omitted.

> Platinum is a boring metal, visually, difficult to distinguish by eye from steels, aluminum, and titanium. Platinum has very low reactivity so it doesn't rust, corrode, whatever easy, unlike the others. That's why it's considered valuable, because it looks almost the same after a lot of time.

Anodized aluminum and titanium don't rust - and if by whatever means you DO allow them to oxidize, the oxygen-bound outer layer forms a protective barrier against further rusting. Neither of those metals becomes structurally weaker in any meaningful way over time due to oxygen exposure.

Both anodizing and oxidation of aluminum look different from polished steel. Notably, oxidized aluminium loses its shine. Moreover, anodization can get scratched after which you get the ugly oxidized aluminium.

All of this is to say that as a "Symbol of lasting love" every-shiny platinum jewelry seems to make some sense.

Re: De Beers admits defeat over man-made diamonds

#326
post #10

"Lightbox will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren't getting: affordable fashion jewelry that may not be forever, but is perfect for right now" This is clearly a play to devalue the image of man made diamonds. "May not be forever" my ass, it's the exact same thing. Their goal is probably to try to quickly drive the price of man made dia…

Yup, exactly. The man-made diamond industry should just counter by talking up how they can make perfectly "pure" diamonds with zero imperfections in color or clarity, superior in quality to mined diamonds, and with no human lives lost. Just keep drilling that point home in all their sales and PR until it changes the dynamic. I'm sure the millennials will be receptive to that - cheap, better, not immoral.

That would be a marketing battle, which is often won by the side with the biggest marketing budget, probably the well established natural diamond industry.

Besides, I personally feel that "lab grown diamonds" have more weak (marketing) points than "natural, made by stars, millennial diamonds". Could be wrong though.

Re: De Beers admits defeat over man-made diamonds

#327
post #10

"Lightbox will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren't getting: affordable fashion jewelry that may not be forever, but is perfect for right now" This is clearly a play to devalue the image of man made diamonds. "May not be forever" my ass, it's the exact same thing. Their goal is probably to try to quickly drive the price of man made dia…

I'm optimistic that their strategy will fail. People buying diamonds to show off to others will still buy the artificial ones since they're indistinguishable.

Re: De Beers admits defeat over man-made diamonds

#328
post #247

Synthetic diamonds might be a disruptive innovation. They are often cheaper, lower quality, and lacking in complex features such as authenticity. There is a different and advantageous cost structure compared to that of mining for natural diamonds, and this product fulfills the new job of culling environmental and humanitarian concern. In this scenario, we may be witnessing an incumbent firm unable to adopt new disrup…

Lower Quality? Lacking in complex feature? authenticity? what is considered authentic? If i tell you water is authentic if it's made from 2 hydrogen atoms and 1 oxygen atom, in the same way that diamond is made from compressed carbon and whether synthetic or dug from the ground. when the chemical construct is the same what determines it as not being authentic and lower quality? In fact synthetic diamonds offer higher…

Quality can be pretty subjective. If you're making a saw-blade that needs diamond tips, synthetic could be even better, as you rightly mention. If, for whatever reason, you value that the rock has been dug from the ground, then on this dimension the synthetic has worse quality.

Re: De Beers admits defeat over man-made diamonds

#329

This is great news for scientific research- diamonds for experimental purposes are a huge market that's impeded by their artificially high cost. From a material standpoint there's a multitude of uses for them- ranging from use in CERN's particle detectors for their high optical clarity, to creating nanodiamond transport mechanisms for drugs because of their resilience to microcellular activity. By creating a mass mar…

> De Beers has produced synthetic diamonds for years through a subsidiary called Element Six, but it has limited their use to industrial applications.

I'm guessing "industrial applications" includes scientific research, so I doubt too much will change.

Re: De Beers admits defeat over man-made diamonds

#330

Earlier quoted context omitted.

It is deviously brilliant. Play on people's emotions, equate a diamond with "till death do us part", make it almost shameful to even consider reselling that stone. Is there any other product where resale is "voluntarily" limited like that?

bitcoin? "HODL"

Oh dear yes, that was certainly something. At least diamonds didn't see that type of rabid frenzy.
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