"Lightbox will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren't getting: affordable fashion jewelry that may not be forever, but is perfect for right now" This is clearly a play to devalue the image of man made diamonds. "May not be forever" my ass, it's the exact same thing. Their goal is probably to try to quickly drive the price of man made dia…
Modern high-quality synthetic materials, whether in gemstones or other uses, have so much to offer in fashion innovation. Indeed, diamond jewelers claim that silicon carbide (SiC) has "excess fire" as it has greater dispersion than diamond. SiC has a greater index of refraction, which improves the properties of total-internal-reflection as well! (Edit: It is also birefringent, which does require care when choosing a cut, size, and setting)
Cubic zirconia, too, can be stunning. Order a handful of 10-15mm stones and see for yourself. Or, for a little more money, synthetic rubies and sapphires can transform how you think about nature (they're the same crystal, except for differing defects). The real beauty of many stones is in the cut, not the base material. Diamond absolutely has its place, but it is but one in a spectrum of really cool offerings.
It is the rarity of materials that give them cachet, but the physical properties that make them beautiful. Platinum is a boring metal, visually, difficult to distinguish by eye from steels, aluminum, and titanium. The bloom of the commonest flower is far prettier, but we barely notice because they seem so commonplace and ephemeral.
Every one of these materials was born in the heart of a star or in the heat of an astrophysical cataclysm, each just as natural as the next.
Disclaimer/Caution: I've lost (so far) large fractions of small amounts of money betting long on SiC as a business venture.