Earlier quoted context omitted.
I said that GDPR will not affect much, other than a few companies that add up to a microscopic market share. Where's the bubble?
The bubble is those companies, although I guess the original article would argue that their market share is (currently) not microscopic.
GDPR will pop the adtech bubble
451–454 of 454 posts
Re: GDPR will pop the adtech bubble
#452Earlier quoted context omitted.
> GDPR Twitter data export and it included me in a bunch of incorrect, non-sensical and contradictory ad targeting groups. This is expected. It's not desirable, but it is expected. The problem is your comparing it to an absolute. I.e. to perfect. If advertisers had that choice, they would love it. They generally don't. Remarketing is kinda close, but limits the scale. Rather, the only other scalable options are far w…
> What are the marketers other choices? Advertise on a tech site, 80+% will be interested in tech. Advertise on a dog community site is probably pretty spot on if you want to target dog owners... Far better than what, 5% ? This isn't rocket science, we sold everyones integrity for pennies. > who watch the ad, and aren't buying an iPhone. It's waste. No, advertisements like that are more about selling the brand than s…
Give me a list of dog community site to target 1 millions dog owners.
Now tell me how expensive it would be to show ads on theses websites.
Plenty of dog owners are on Facebook, much easier to target 1 millions dog owner there instead.
Did I forget to mentions that it's for a dog shop in Montreal? Good luck!
Re: GDPR will pop the adtech bubble
#453Earlier quoted context omitted.
The only way to eliminate all waste in advertising is to use an affiliate marketing model and that's the biggest cesspool of them all.
We are considering an affiliate model for a new side-product. Can you point out the worst issues we should watch out for ? (Its a virtual-goods product. Not subscription, but usually multiple-return customers. Around 70% gross margin since we have some high upfront provisioning cost.)
Re: GDPR will pop the adtech bubble
#454Earlier quoted context omitted.
What privacy? Knowing that user dhsidhujdjdowhdyyehheis is using my website is not an infringement on your privacy! Why do you think you can control what I do with data you send to me? Don't send me data I'd you don't want me to have it.
I agree with this perspective. I haven't seen anyone present a compelling case as to why a person should own all data about themselves.