Earlier quoted context omitted.
The number that's been kicked around for he value of North American user is about $50/year. So $5/month will cover it.
That's not the number that is being kicked around. Facebook will yield more than $100 per active user in the US and Canada for fiscal 2018. That's going to $200 from here over the next six or seven years (it doubled from 2015 to 2017). No meaningful number of users are paying $15 per month out of pocket for Facebook. Google search is similarly worth a lot per user in the US. People would be irate if they had to pay $…
If you divide revenue by users you get between $1-$2 USD. I need to know how NA are 50-100 times that.