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Ask HN: How can non-subscription based website make money?

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Re: Ask HN: How can non-subscription based website make money?

#5

Yes, you can make enough money from ads if you have a lot of traffic.

You can also make enough money from ads if you have a targeted, niche audience.

Don't underestimate that, if you're willing to put the effort in and do ad sales.

Re: Ask HN: How can non-subscription based website make money?

#6
It really depends on the kind of business. If it's user-generated content, you're going to have a tough time with ads.

Instead, you should talk with your customers (or potential customers) to see what their needs and pains are and base your business model off of that research.

Re: Ask HN: How can non-subscription based website make money?

#7

Yes, you can make enough money from ads if you have a lot of traffic.

You can also make enough money from ads if you have a targeted, niche audience. Don't underestimate that, if you're willing to put the effort in and do ad sales.

Also, don't underestimate the effort it takes to do ad sales.

Re: Ask HN: How can non-subscription based website make money?

#8
Everything makes money by selling something, whether directly or indirectly.

There are something like five things you can sell via or over the Web:

i) sell products which you buy or make yourself (ecommerce)

ii) sell services which you generate (x-as-a-Service)

iii) resell other people's products or services on commission (affiliate marketing)

iv) sell your audience's attention (advertising)

v) sell your audience's behaviour (usually to advertisers or publishers so they can sell more advertising – behavioural targeting)

That's what you've got. Only two of these directly require you to take payment, but they're the easy ones to understand...

Re: Ask HN: How can non-subscription based website make money?

#10
You could make money off of ads but you'll need some serious traffic (ideally, within a niche) to command decent CPMs.

A better strategy (and one that I'm using on NotaryCRM.com) is to sell the audience something else that's useful. In my case, notary publics get a free listing in my directory but I try to sell them on a CRM system to make their lives easier.

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