I would be very happy if everyone followed this example. Think of this as "modern" from now on. Return to the old, simple web that I know we all loved. Keep the lessons in usability and design learned in the last decade or two.
Now we only need to find somebody to pay for that simple web....
There are plenty of sites that I frequent that have tastefully located, static banner ads that are served directly through the site operator rather than through an add network. This has the dual advantage of allowing the operator some editorial control, and of producing ads that tend to be much higher quality (to me, anyway) because they involve actually telling me about new products and services I might be interested in because they are related to the actual content I'm reading, rather than being a giant pile of "one weird trick" ads and targeted advertisers' sad attempts to sell me things I've looked at before, and therefore either already bought or already decided not to buy.
In essence, it would be a return to the kind of advertising that print media uses. Which, incidentally, tends to command a higher price than all this junk, anyway.
I've also done paid subscriptions to various journalistic websites in the past. I've since stopped, generally because their reading experience is generally so awful that I've retreated back to print media for such things. So I suppose you could count me as one of those people who would be willing to directly pay for a simple web. (It's not like I prefer to kill trees. I just value readability is all.)