Earlier quoted context omitted.
Recital 23 [1] of the GDPR excludes most US-based businesses from compliance with GDPR. It essentially says that sites that don’t “envisage” (their word) offering services in the EU are in fact not offering services there for the purposes of the GDPR and are thus are not subject to it. It also explicitly states that the mere accessibility of a foreign-based website from within the EU does not by itself subject the si…
A point with many sites is that they use ad networks and those ad networks send localized ads to Europeans, thus the site targets (or "envisages") Europeans. Even if the actual content is about quite local things.
But I don’t disagree that some EU countries that intend to abuse the GDPR for the purpose of generating massive amounts of revenue from fines may try to make this kind of claim. One of the problems with GDPR is that when you combine unclear regulation with the lack of moral hazard that government agencies enjoy and the financial incentive of massive fines, you create a monster that will constantly seek to expand who and what is covered under it.