Earlier quoted context omitted.
Um, those three words "effective, proportionate and dissuasive" together mean "as high as possible". So yah, people are right to block the EU first, and figure out the details later.
> Um, those three words "effective, proportionate and dissuasive" together mean "as high as possible". No they absolutely do not.
I bet you are going to tell me proportionate somehow makes it all better, but for companies that make money this way, the amount of money they make this way in proportion to their income is basically all of it.
So you can bet regulators will go for the full amount.
No company in their right mind is going to rely on the mercy of an EU court toward a non-EU company.