Earlier quoted context omitted.
> Agreed. There's no reason why Microsoft - a software and hardware maker - couldn't be more like (or even supercede) Apple in this regard - i.e. treat the user as the customer not the product. Besides Apple's sky-high margins and complete control over the iPhone ecosystem, with a vice-like grip on app developers, no reason whatsoever. If Microsoft made $400 per Windows PC that was sold, and 30 cents on every dollar…
For context, Microsoft's fiscal 4th quarter, as reported last July, saw profits of $6.5 billion, doubling year on year, largely due to strong growth in its cloud offering. Strong privacy offerings might cut that to - what? $6bn?
It's entirely plausible that companies will actually see their income increase.