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How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

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21–30 of 108 posts

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#21
post #8

This doesn't work anymore. All the ad platforms now require thousand(s) of users in a targeted audience.

Just makes it more expensive! How much would you pay for your dream job or a new lead? A few hundred or thousand dollars would be chump change to a lot of people.

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#22
post #20
post #9

I'm surprised this worked. I would have assumed he had adblock of some sort.

Mobile apps and some mobile browsers don't support ad block. While I have ublock on my laptop, i still get ads when I am on my phone which ironically is where these companies get most of their revenue these days.

If you have a Raspberry Pi, look into using Pi-hole[1]. It provides network-wide blocking when installed on your home network by proxying requests. I also use AdGuard Pro[2], which provides a similar function when I'm outside my home network. Both happen to be open source software[3][4], so that's a plus.

[1]: https://pi-hole.net/

[2]: https://adguard.com/en/adguard-ios-pro/overview.html

[3]: https://github.com/pi-hole/pi-hole

[4]: https://github.com/AdguardTeam/AdguardForiOS

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#23
post #22
post #20

Earlier quoted context omitted.

Mobile apps and some mobile browsers don't support ad block. While I have ublock on my laptop, i still get ads when I am on my phone which ironically is where these companies get most of their revenue these days.

If you have a Raspberry Pi, look into using Pi-hole[1]. It provides network-wide blocking when installed on your home network by proxying requests. I also use AdGuard Pro[2], which provides a similar function when I'm outside my home network. Both happen to be open source software[3][4], so that's a plus. [1]: https://pi-hole.net/ [2]: https://adguard.com/en/adguard-ios-pro/overview.html [3]: https://github.com/pi-ho…

Still doesn't block ads from the Facebook mobile app.

Even if you install a root cert to MITM, some apps pin certs.

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#24
post #23
post #22

Earlier quoted context omitted.

If you have a Raspberry Pi, look into using Pi-hole[1]. It provides network-wide blocking when installed on your home network by proxying requests. I also use AdGuard Pro[2], which provides a similar function when I'm outside my home network. Both happen to be open source software[3][4], so that's a plus. [1]: https://pi-hole.net/ [2]: https://adguard.com/en/adguard-ios-pro/overview.html [3]: https://github.com/pi-ho…

Still doesn't block ads from the Facebook mobile app. Even if you install a root cert to MITM, some apps pin certs.

Of course, there are ways around this: you could make a copy of Facebook that doesn’t pin certificates.

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#25
post #21
post #8

This doesn't work anymore. All the ad platforms now require thousand(s) of users in a targeted audience.

Just makes it more expensive! How much would you pay for your dream job or a new lead? A few hundred or thousand dollars would be chump change to a lot of people.

my ignorance and naivete are really annoying me. How do you write an ad to 'target' a person? How do you personalize spam??

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#26
Somewhat related: Since a few weeks I'm regularly getting a Facebook ad with the title "I want to work at [company name]. Can you help?" from someone who seems to be interested in a job at the company at which I'm working.

Anyone else who noticed similar ads?

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#27
post #16

I did this with the CEO of Breather. Back then, you could target based off of employer, job description, school, and interests. You could also make these target options mutually exclusive—which, in the case of Breather CEO Julien Smith—meant an audience of 1. My unlisted Medium post got 1 read. Felt like a damn king when it worked. Cost me (I shit you not) 20 cents to pull off. Epilogue: I quoted him too high, and di…

20 cents? That's cheaper than a stamp!

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#28
post #10

So 2 years later and he's not with Reddit anymore. Are we not supposed to ask about that part? Sounds like this wasn't exactly a success story.

I didn't end up working for Reddit. I wanted the head of search position that was open, but they thought I didn't have enough experience. We talked about an IC role, but I would have had to move to the SF area (I live in DC) as they didn't allow remote employees. I couldn't justify uprooting my family (wife and 3 little kids) to move to a more expensive part of the country for less money than I can make in DC, even w…

How many years have you been at this? How do/did you learn the more architectural problem solving skills? I ask because I am pretty skilled technically, but only down in the weeds. Reading your blog post about the two techniques and how to combine them, I can understand, but I would not come up with this myself.

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#29
post #8

This doesn't work anymore. All the ad platforms now require thousand(s) of users in a targeted audience.

There was an article on HN of a writeup from someone that pulled this off recently. I think the post was probably someone in the neighborhood of 4-6 months ago.

I don't recall the company or the person that was targeted though.

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#30

> My first thought was email. I can just email him! But that’s boring. > What about getting my article to the top of Hacker News? > The problem is, I didn’t think my article would be interesting enough to a large crowd to make it to the top of HN. Ha! He not only played Reddit's CEO with a Facebook ad… He also got his blog post into the HN top-ten (today) . Well done my friend, well done.

What's more: he concludes with "P.S. I am out again looking for new opportunities". So besides being excellent at putting his work in front of his target audience, he may go 2 for 2 on the job front.
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