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How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

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11–20 of 108 posts

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#12
post #10

So 2 years later and he's not with Reddit anymore. Are we not supposed to ask about that part? Sounds like this wasn't exactly a success story.

It's possible he did what he wanted to do there and had decided to move on!

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#14
post #10

So 2 years later and he's not with Reddit anymore. Are we not supposed to ask about that part? Sounds like this wasn't exactly a success story.

I didn't end up working for Reddit. I wanted the head of search position that was open, but they thought I didn't have enough experience. We talked about an IC role, but I would have had to move to the SF area (I live in DC) as they didn't allow remote employees. I couldn't justify uprooting my family (wife and 3 little kids) to move to a more expensive part of the country for less money than I can make in DC, even with the promising stock options. It was a hard decision. Still don't know if it was right one.

(For the sake of full disclosure, I was never extended an offer, we decided to break talks prior to that stage based on the salary/location discussions)

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#16
I did this with the CEO of Breather. Back then, you could target based off of employer, job description, school, and interests. You could also make these target options mutually exclusive—which, in the case of Breather CEO Julien Smith—meant an audience of 1.

My unlisted Medium post got 1 read. Felt like a damn king when it worked. Cost me (I shit you not) 20 cents to pull off.

Epilogue: I quoted him too high, and didn't get the job. Oh well. Still one of my best stunts ;)

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#18
post #10

So 2 years later and he's not with Reddit anymore. Are we not supposed to ask about that part? Sounds like this wasn't exactly a success story.

I didn't end up working for Reddit. I wanted the head of search position that was open, but they thought I didn't have enough experience. We talked about an IC role, but I would have had to move to the SF area (I live in DC) as they didn't allow remote employees. I couldn't justify uprooting my family (wife and 3 little kids) to move to a more expensive part of the country for less money than I can make in DC, even w…

That’s too bad, it seems in your absence Reddit never filled the position

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#19
post #10

So 2 years later and he's not with Reddit anymore. Are we not supposed to ask about that part? Sounds like this wasn't exactly a success story.

I didn't end up working for Reddit. I wanted the head of search position that was open, but they thought I didn't have enough experience. We talked about an IC role, but I would have had to move to the SF area (I live in DC) as they didn't allow remote employees. I couldn't justify uprooting my family (wife and 3 little kids) to move to a more expensive part of the country for less money than I can make in DC, even w…

Well you got their attention, anyway. And short-circuited what is, at most companies, a pretty soul-crushing process!

Re: How I targeted the Reddit CEO with Facebook ads to get an interview at Reddit

#20
post #9

I'm surprised this worked. I would have assumed he had adblock of some sort.

Mobile apps and some mobile browsers don't support ad block.

While I have ublock on my laptop, i still get ads when I am on my phone which ironically is where these companies get most of their revenue these days.

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