Earlier quoted context omitted.
Snap I can understand, but MoviePass not. People can easily switch to another subscription.
People can easily switch, maybe so, but generally they don't. That is one of the reasons subscription revenue is highly prized. Many businesses are sustained on long forgotten subscriptions landing on credit card bills every month.
Here's an idea for a business. Monitor customers credit card transactions for subscriptions, and do bulk negotiation with the service provider to knock down the price based upon how much service the customer is actually using. Take 10% of the savings.
Each time one of these subscription payment emails arrives, the user would be shown a few extra buttons: 1. cancel my subscription, 2. Offer service $X/month to keep me as a customer, 3. No change.
Just the "one click cancel" would be useful, but the "get me a better price" should be real popular.