Live data from Hacker News

Airbnb's new typeface

airbnb.design

171–176 of 176 posts

Re: Airbnb's new typeface

#171

All I can gather from this is Airbnb has way too many engineers and designers for the amount of actual work there is to go around. At the end of the day, the day to day engineering problems Airbnb has are not very interesting. It’s a web app that can handle peak traffic with standard technologies (meaning nothing real time, live streaming, or millions of users at once). I have no clue what most engineers would be doi…

The designers do a lot of product development-- or it seems that way based n the narrative. The website is not AirBnBs product, they sell the entire experience. I get the sense it is a much more designer centric place than engineering.That said, i am sure the engineers are optimizing not only the site but the reams of inbound data that comes with a global business. Clearly they must defend against fraud, protect their users, do identity verification and other data intensive predictions. Its up to you whether these are "hard" or "interesting" but they probably do have a ton going on at their scale and while it is conparatively simple to google/fb i think you are dismissing a lot of challenges that may not be immeadiately obvious.

Re: Airbnb's new typeface

#172

Earlier quoted context omitted.

If your major differentiating factor is mainly branding, you are already a commodity. Customers will often use shitty looking products if there's something in it for them.

Not for a network effect business. A network effect business doesn’t need a strong advantage or even any advantage if the network is strong enough. Note that eBay has barely changed in 20 years yet is still the only place to go to get Hamburglar sunglasses or whatever.

Good point.

Re: Airbnb's new typeface

#173

Earlier quoted context omitted.

it's a classic HN. "I can build that in a weekend!"

Actually my response was - WHY build/work on this? I understand that licensing a font can cost a company a lot of money but there is no reason why a company of this size can't just use any of the thousands of open source fonts available. It is a waste of time/resources that is pretty characteristic of a big tech company (having worked at one). In at least the cases I've seen - the reason why this happens is because d…

The WHY is because they want a unique brand identifier. If they used a font anyone else could use then it would no longer be unique to the brand. Essentially they don't want you to feel comfortable or at home on a competitors site who may try to mimic their branding.

This expense goes under marketing not R&D.

Re: Airbnb's new typeface

#175
post #56

Earlier quoted context omitted.

I mean, what's the most expensive commercial font license? Neue Helvetica is $350/yr/cpu.

Does a per-cpu licence allow you to use the font in all your publications?

I don't know the details of Linotype GmbH's licensing agreements, but my point was that this route is surely less expensive than commissioning a new font.
Post reply on HN