Earlier quoted context omitted.
Yes. How else does Facebook make it's revenue?
I'm not questioning that Facebook sells ads, I am questioning their effectiveness and whether the OP is overselling it. Edit: For example, the only Facebook ads I've seen recently are for riding lawnmowers. I live in the city.
Apartment baiting with Facebook Ads
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Re: Apartment baiting with Facebook Ads
#72Well, that is a rather clever use of Facebook Ads. I knew a guy who tried to use them as a dating service, I guess the lack of incentive is what made his trial fail...
One guy used them to prank his roommate: http://ghostinfluence.com/the-ultimate-retaliation-pranking-... (I was kind of disappointed that the "hypertargeted ad" link in the article went to a generic how-to article instead of that post.)
Re: Apartment baiting with Facebook Ads
#73Earlier quoted context omitted.
Yes. How else does Facebook make it's revenue?
I'm not questioning that Facebook sells ads, I am questioning their effectiveness and whether the OP is overselling it. Edit: For example, the only Facebook ads I've seen recently are for riding lawnmowers. I live in the city.
If Facebook ads weren't effective; would advertisers continue to buy them? My direct experience using facebook ads is that they are exceptionally effective at targeting people.
> For example, the only Facebook ads I've seen recently are for riding lawnmowers. I live in the city.
That's not enough information to make a judgement on the efficacy of facebook's ad platform. Perhaps you're correct, and you were miss targeted by Facebook's algorithms. Or perhaps the advertiser didn't properly target their ad. Or perhaps the advertiser WANTED to target people living in cities, hoping to get in front of the eyes of any potential future customers who are thinking of moving out to the country.
If nothing else, you at least remember you saw an ad for a Riding Lawnmower.
Re: Apartment baiting with Facebook Ads
#74Earlier quoted context omitted.
I'm not questioning that Facebook sells ads, I am questioning their effectiveness and whether the OP is overselling it. Edit: For example, the only Facebook ads I've seen recently are for riding lawnmowers. I live in the city.
> I'm not questioning that Facebook sells ads, I am questioning their effectiveness and whether the OP is overselling it. If Facebook ads weren't effective; would advertisers continue to buy them? My direct experience using facebook ads is that they are exceptionally effective at targeting people. > For example, the only Facebook ads I've seen recently are for riding lawnmowers. I live in the city. That's not enough…
Small, local companies frequently fall into the mistaken assumption that targeted advertising on Facebook will drive sales. Advertising should only be assumed to drive mindshare, whose link to sales is often discouragingly weak.
Re: Apartment baiting with Facebook Ads
#75Somebody should build a service for this. My wife and I recently moved and, while we ended up somewhere we like, there was one particular street right next to our old house that we always wished we would be able to get a home on. When we talked to other neighbors that were thinking about moving, we found out that we were far from the only ones eyeing that street. Unfortunately, people there rarely sold and, when they…
I do like the idea of targeting people through Facebook although I feel like the physical letter would pull more at the heart strings
Re: Apartment baiting with Facebook Ads
#76Somebody should build a service for this. My wife and I recently moved and, while we ended up somewhere we like, there was one particular street right next to our old house that we always wished we would be able to get a home on. When we talked to other neighbors that were thinking about moving, we found out that we were far from the only ones eyeing that street. Unfortunately, people there rarely sold and, when they…
> We thought about sending letters to see if somebody wanted to sell to us without going the realtor route I've gotten letters like that before and always assumed they were Realtors trolling for clients.
i.e. "my son lives on X street and I would like to live by him" or "the access to hiking/biking trails is one of the things I cherish the most." , etc.
Otherwise, you are right that I think most of those letters are from Realtors and go immediately in the trash.
Re: Apartment baiting with Facebook Ads
#77Somebody should build a service for this. My wife and I recently moved and, while we ended up somewhere we like, there was one particular street right next to our old house that we always wished we would be able to get a home on. When we talked to other neighbors that were thinking about moving, we found out that we were far from the only ones eyeing that street. Unfortunately, people there rarely sold and, when they…
> We thought about sending letters to see if somebody wanted to sell to us without going the realtor route, but we never did. We actually just bought a house doing this exact thing. There was one particular area that only had about 30 houses in it and they don't come up for sale that much. Since we really wanted to move this year, we sent letters to the houses we'd want in that area. To our surprise, out of the dozen…
A sale isn’t certain until it’s closed, so unless you are suggesting a sale and lease-back arrangement, it doesn’t really change the sellers situation.
Re: Apartment baiting with Facebook Ads
#78God I need to move out of the bay area. I pay $1000 more than that for my one bedroom in Oakland. And it's not even in a great area... And it's not even that nice of an apartment!
Great idea what this guy did. Maybe I should give it a shot.
Re: Apartment baiting with Facebook Ads
#79Earlier quoted context omitted.
Yes. How else does Facebook make it's revenue?
I'm not questioning that Facebook sells ads, I am questioning their effectiveness and whether the OP is overselling it. Edit: For example, the only Facebook ads I've seen recently are for riding lawnmowers. I live in the city.
Re: Apartment baiting with Facebook Ads
#80Earlier quoted context omitted.
> I'm not questioning that Facebook sells ads, I am questioning their effectiveness and whether the OP is overselling it. If Facebook ads weren't effective; would advertisers continue to buy them? My direct experience using facebook ads is that they are exceptionally effective at targeting people. > For example, the only Facebook ads I've seen recently are for riding lawnmowers. I live in the city. That's not enough…
Advertising is a prisoner's dilemma: every ad slot your competitors buy is a slot you could've bought instead. Seasoned companies don't advertise because ads are effective -- although in some cases, they are; they advertise because they're worried their competitors are attaining wider mindshare. Small, local companies frequently fall into the mistaken assumption that targeted advertising on Facebook will drive sales.…