Do people even look at Facebook ads? On my browser they rotate through every ten seconds, so even if I was interested the chance that I could read them and decide to click on them before they go away is nil. In he past, every single Facebook ad I'd ever clicked on turned out to be click-bait (the photo/ad had nothing to do with the link.) The ads are on a currently on a part of the screen I have mentally blocked out. The idea that you can hit 100% of the Facebook users in a neighborhood is laughable.
Apartment baiting with Facebook Ads
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Re: Apartment baiting with Facebook Ads
#32Somebody should build a service for this. My wife and I recently moved and, while we ended up somewhere we like, there was one particular street right next to our old house that we always wished we would be able to get a home on. When we talked to other neighbors that were thinking about moving, we found out that we were far from the only ones eyeing that street. Unfortunately, people there rarely sold and, when they…
>We thought about sending letters to see if somebody wanted to sell to us I heard this is something real estate investors do for people who are in the foreclosure process. Offer a all cash short sale and see if the home owner and bank bites to prevent going through foreclosure. I don't know if it's actually true or not, or how common it is. There is a service that offers this, it's called "Craigslist" and "Facebook g…
Direct mail marketing is a popular strategy in the real estate investing world. You can pull lists of properties+owners and filter by various criteria. Foreclosures or absentee owners are some pretty common ones.
Re: Apartment baiting with Facebook Ads
#33Well, that is a rather clever use of Facebook Ads. I knew a guy who tried to use them as a dating service, I guess the lack of incentive is what made his trial fail...
One guy used them to prank his roommate:
http://ghostinfluence.com/the-ultimate-retaliation-pranking-...
(I was kind of disappointed that the "hypertargeted ad" link in the article went to a generic how-to article instead of that post.)
Re: Apartment baiting with Facebook Ads
#34I've used Craigslist this way, most of the public rental ads for our area were either for shitty places or overpriced. There's nice to very nice apartment complexes in our area but they are very expensive, have on-schedule yearly rent increase, and charge pet fees. So I posted an ad on Craigslist in "housing wanted" saying our approximate credit score (750+ each), employment history, what we were looking for, and our…
> I was hoping landlords of the nicer properties would look there first to avoid the sketchy unqualified riff raff that may reply to their ads and waste their time How did you manage to convey that? By virtue of posting an ad or you went ahead and specified in the ad how high educated, high income, and overall awesome you are?
"I'm working for X having graduated from Y, and have no pets. Normal guy etc."
I've done it before and it works. Really stands out among all the "Single parent, 3 dogs and 2 cats, can afford $500/month for a 1-bedroom apartment in city downtown" ads.
Re: Apartment baiting with Facebook Ads
#35Why ground floor?
People with mobility issues sometimes prefer not having to use stairs or elevators. Not implying that's the author's preference, but that's what I've seen in the RE arena.
Re: Apartment baiting with Facebook Ads
#36I've used Craigslist this way, most of the public rental ads for our area were either for shitty places or overpriced. There's nice to very nice apartment complexes in our area but they are very expensive, have on-schedule yearly rent increase, and charge pet fees. So I posted an ad on Craigslist in "housing wanted" saying our approximate credit score (750+ each), employment history, what we were looking for, and our…
> I was hoping landlords of the nicer properties would look there first to avoid the sketchy unqualified riff raff that may reply to their ads and waste their time How did you manage to convey that? By virtue of posting an ad or you went ahead and specified in the ad how high educated, high income, and overall awesome you are?
Selling myself. It was "this is why you'd want to rent to me."
I didn't specifically mention my education though, I thought my profession was enough. I also didn't mention our savings/assets either, because I thought our income was enough.
Mentioned both of our professions, what specifically we do at work, our salaries, our work history (both had been at our companies for many years), our credit scores, our rental history (both individually and together), and a little about us personally (hobbies), that we were quiet, and that we've never missed a payment on anything in our lives. (Bills, loans, rent)
Basically conveying that we were stable, responsible, respectful, and could afford the rent.
I was absolutely floored on how well it worked, I had no idea how many landlords were going to be actively looking for tenants on Craigslist.
"They" say "the best jobs are never advertised." Turns out "the best apartments are [also] never advertised."
Re: Apartment baiting with Facebook Ads
#37Earlier quoted context omitted.
Not only is there a "homeowners" category in the "Demographics" targeting section, but there are specific sub-categories like "Home value" $50,000-$99,999", "Home type: Condo", etc. IIRC, they get it from a data broker like Experian.
And the data broker, in turn, compiles that information from public records. LexisNexis is actually the big one who resells that information, you can request a copy of your report from their site for free to see what they got on you. Mine listed my house, I believe the day I bought it, and the source of that information (in my case my town hall).
> LexisNexis is actually the big one who resells that information, you can request a copy of your report from their site for free to see what they got on you.
How? Their site has a physical form and instructions to mail it - which is so fucking ironic given they freely sell our data in digital form but we need to mail them forms to get a copy ourselves.
Re: Apartment baiting with Facebook Ads
#38Someone in my coworking space is building a platform that does this in New York and Boston. It incentivizes departing tenants to be involved in the leasing process by cutting out the real estate agent and giving a portion of that fee back to the departing tenant. They've just launched: https://www.cribdilla.com/
Re: Apartment baiting with Facebook Ads
#39It's important to note here that this will only work in densely populated areas. Otherwise FB will make you expand your radius / criteria to fit a large enough population potentially rendering the ad useless.
In less densely populated areas there are less flats / houses to choose from so you have to expand your search in proportion anyway.
Re: Apartment baiting with Facebook Ads
#40Somebody should build a service for this. My wife and I recently moved and, while we ended up somewhere we like, there was one particular street right next to our old house that we always wished we would be able to get a home on. When we talked to other neighbors that were thinking about moving, we found out that we were far from the only ones eyeing that street. Unfortunately, people there rarely sold and, when they…
A friend bought a house by putting an ad on the wall at a nearby store. An old lady sold it to them who does not use the internet.