I was caught off-guard and somewhat upset at being put on the spot, so I answered each question either as literally as possible or with a meandering, humorous story about wanting to punch out Michael Eisner. I was initially the only one not having shadenfreude-fueled "fun", but possibly the only one having fun by the end, to my later regret. (I admit, it was somewhat childish.) I heard that my answers were the reason it was more or less discontinued, so it was a minor victory if a moral loss.
We habitually stopped working around 4 on Fridays to drink beer on the roof. This, too, could have been lots of fun if it were optional, and often was anyway. But if you enjoy your job (or just want to finish this one module so I don't have to do it Monday, dammit), this sort of concentration-break is annoying at best. Eventually, I realized it couldn't possibly be a firing offense to work instead of drinking, so I did when I could get away with it.
Not long after the new VP of Engineering arrived, the partying and beers often became Powerpoint presentations about the company's Bold New Direction and ice cream sandwiches, complete with a pep-rally furor, prolonged on-cue applause of the type that made one feel as if the first to quit clapping would be executed, and the occasional singling out of teams that were behind deadlines, with the death-march resuming after the meetings.
Off-topic epilogue, don't read: I hear the death march has stopped (three or four months total; I didn't participate on weekends, or care if I got fired at that point, which I did immediately in the purge after the Great Rewrite launched) and people are back to a sort of normal schedule. I guess forced fun is a good indicator of attempts to freeze or create company culture, maybe even the canary in the mineshaft, warning you that the company's culture is approaching dangerous toxicity. I still love most of my old colleagues and most of the management, which is part of the reason I stuck around long enough to get fired.