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After having to change their name from Sky Drive to One Drive following a trademark dispute, I think maybe Microsoft might have something to say about Google calling their online storage solution "One" as well. I mean come on, I know it's a very generic name, but it's nearly identical to one of their biggest competitors in this exact space.
It's even worse. They already have something called Android One. I'm sure this won't cause any confusion.
Missing context: this is catching up to last year's iCloud pricing (200GB for $2.99, 2TB for $9.99). Not sure how the new support feature compares to free/paid Apple support options. Not a lot of details on it yet.
Not trying to shill this crypto(because I dont know if it really works). But this crypto claims to be selling 1TB/2$/mo
https://siastats.info/storage_pricing
So is Sia coin actually cheaper than these big players? Or are there hidden fees?
They're going to try to unify lots of different benefits under a single, high-value subscription. The storage plans and priority support are just the first benefit they've tied to the subscription.
> In addition to access to experts, the company also promises to provide subscribers with other benefits. Google One’s director Larissa Fontaine told me that those could include discounts on hotels you find in Google Search, preferred rates for other Google services or credits on Google Play. “We hope to build those out over time,” she noted.
That would make more sense as to why they're "rebranding" these plans an not just updating Google Drive's pricing plans. "Google One" isn't a single product, it's a single subscription across many products, just like Amazon Prime.
Of course, I could be wrong.
It does seem like a weird way to launch the subscription if that's what they're trying to do, since the announcement goes deep into the weeds of storage. And the low-end plans seem much too cheap to be able to add meaningful benefits to in the future.
Even the idea of multiple tiers of the subscription might be too complicated. One of the nice things about Prime is that although it's expensive, there's only one option.
Seeing as this is Google we're talking about, I could imagine this new subscription will have incredible amounts of churn in branding, pricing and benefits along the way, and probably end up as a confusing mess in the minds of customers. Amazon's Prime took a very different route. It started out as a very clear subscription service for cheaper shipping, and then added more and more benefits as time went on. These days it's a little confusing, but it didn't start that way. If Google already can't get the messaging to be clear, it doesn't bode well for them adding lots of orthogonal benefits in the future and keeping it all sane.
I bet we'll see a Stratechery article about Google One in the context of Amazon Prime soon.
After having to change their name from Sky Drive to One Drive following a trademark dispute, I think maybe Microsoft might have something to say about Google calling their online storage solution "One" as well. I mean come on, I know it's a very generic name, but it's nearly identical to one of their biggest competitors in this exact space.
"One" is not a name, it's a number. It's also "Google One" so it's hard to see an argument that someone would see this as a Microsoft offering.
Google One
...
Both in storage?
That's a massive trademark dispute waiting to happen. People will easily start assuming OneDrive refers to Google's offering and confuse the hell out of them.
> Google already offered 24/7 support for paying business users with a G Suite account, but this is the first time it actively offers live support for consumers. About fucking time. I know so many people who will never purchase another Google product because it's was literally impossible to get another human being on the other end of the line.
As an anecdotal counter point, the only thing I've ever bought from Google was a Glass as part of their explorers program. I had to get in contact with their customer support over an issue I was having and was blown away by how above and beyond they went.
After having to change their name from Sky Drive to One Drive following a trademark dispute, I think maybe Microsoft might have something to say about Google calling their online storage solution "One" as well. I mean come on, I know it's a very generic name, but it's nearly identical to one of their biggest competitors in this exact space.
"One" is not a name, it's a number. It's also "Google One" so it's hard to see an argument that someone would see this as a Microsoft offering.
Did I do it right?
But... what is it?
The first rule of UX and branding is: don't make me think. Using a digit in a brand name is a question mark, just like Google Plus. Or was it Google+? It gets in the way of the meat of your message.
Why would Google would rub up against Microsoft OneDrive with Google (One?) Drive? Is it going to be Google1? 1Google? OneGoogle?
The Google Bundle/Spire thing could be called Google Together, or Google Everything, or Google Red, and it would be as effective without the confusion.
I don't know what this is and the brand confusion pushes me toward other more clearly defined storage services. I pay for Dropbox...because I know what it does and it won't go away.
I'm happy to see the 200 GB plan. I use Google Drive instead of Dropbox because I only have ~70 GB of data. Now if I hit the 100 GB limit, I can just pay for an extra 100 GB instead of having to go all the way up to 1 TB. I don't understand why Dropbox doesn't offer more pricing tiers. I'd happily switch since unlike Google Drive, they have an official Linux client.
So wasabi (a Gdrive competitor) dropped their egress fees. So it's just $4.99/TB flat rate. It doesn't surprise me that google wants to change it's pricing structure.