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GDPR will pop the adtech bubble

blogs.harvard.edu

341–350 of 454 posts

Re: GDPR will pop the adtech bubble

#341
post #301

I wonder how many "parts" of the Internet are simply going to be inaccessible over the course of the year to individuals residing within the EU as websites take a rudimentary "block all EU traffic" approach as a first swing at preventing their services from being offered to EU residents.

Just be sure to marvel at the speed with which they're all simply replaced.

Another gold rush? Count me in!

Re: GDPR will pop the adtech bubble

#342
post #291

Earlier quoted context omitted.

I took ten minutes to implement GDPR on a small ecommerce website: we deleted Google Analytics (HTTP logs and carts tracking is more than enough) and replaced Facebook widgets by a simple link. Newsletter was already opt-in only, we don't sell private data, and user account deletion was already possible.

'user account deletion was already possible.' Do you not use backups? How was this done within 10 minutes?

GDPR doesn't say you have to purge backups. That's nonsense spread by people who have assumed it's stupid without reading it.

Re: GDPR will pop the adtech bubble

#343

Surreal to see people cheering on an attack on memory itself. https://www.youtube.com/watch?v=gbYXBJOFgeI

That link has nothing to do with this.

Also, GDPR has news, archival, public interest, and free speech exceptions, soooo maybe read the damn thing before posting FUD?

Re: GDPR will pop the adtech bubble

#344
post #211

> perhaps a $trillion or more has been spent on adtech, and not one brand known to the world has been made by it Google.

You can add Alibaba, Baidu and Toutiao to that list. Nearly all of their revenue comes from adtech. Just three platforms used by a billion people. Yahoo was also made possible by adtech, it was / is a brand known to over a billion people. Facebook, Twitter, Snapchat - they only exist courtesy of their adtech. Can you imagine how difficult it would be for Twitter to sustain itself with a paid model? There's such an ex…

Maybe then twitter should downsize and accept low profit margin.might have then lead to multiple Twitter like platforms.

Re: GDPR will pop the adtech bubble

#345
post #111
post #78

Earlier quoted context omitted.

How is this related to GDPR or the adtech bubble?

Because it makes doing business with europe illegal. Sanctions are war. GPDR isn't war, but depending on who looks over the laws in europe, giant part of our economy will be illegal to europe also.

Or you can just, delete stuff when people ask you to? That's pretty much the only new burden of gdpr, and there are plenty of exceptions you can invoke.

Re: GDPR will pop the adtech bubble

#346
post #14

From one of the references in the article: The Google consent interface greets site visitors with a request to use data to tailor advertising, with equally prominent “no” and “yes” buttons. If a reader declines to be tracked, he or she sees a notice saying the ads will be less relevant and asking to “agree” or go back to the previous page.

Adtech is a joke. Even targeted ads are so irrelevant to the point where I don't think most people can tell if they're random or not. Except when the creepiness kicks in, because they show you ads for this one thing you googled a week ago. Google can't get it right. Their ads suck, and their Youtube suggestions aren't much better. Amazon can't get suggestions right in their own store. The whole ad industry is a joke.…

Netflix still needs ads to advertise themselves like on YouTube.

Re: GDPR will pop the adtech bubble

#347

Oddly, I think the article underestimates the size of the change coming. I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it doesn't, very well. I am reminded of this, from Paul Graham, about his time at Yahoo: http://www.paulgraham.com/yahoo.html "...The reason Yahoo didn't care about a technique that extracted the…

> I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it doesn't, very well. I just don't understand the anti-social media agenda. The same people who for 2 years have been saying that social media advertising is so effective that it got trump elected are now saying it is ineffective. They demand that political advertis…

> The same people who

Is it really the same people? Do you have any examples of this?

Re: GDPR will pop the adtech bubble

#348

Surreal to see people cheering on an attack on memory itself. https://www.youtube.com/watch?v=gbYXBJOFgeI

That link has nothing to do with this. Also, GDPR has news, archival, public interest, and free speech exceptions, soooo maybe read the damn thing before posting FUD?

It really does. This is how incrementalism works so well. The exceptions[0] you cite are for practical purposes pointless; since you would need to defend your use of them, and the regulations can be incrementally tightened.

The EU def of free speech is absurd anyway, the recent pug owner who got a fine for a dog trick is a harbinger.

GDPR is about compliance. It further normalizes the idea that the gov can regulate memory, all the way down to who visited my property (if I was in the shrinking EU).

[0] https://ico.org.uk/for-organisations/guide-to-the-general-da...

Re: GDPR will pop the adtech bubble

#349

Earlier quoted context omitted.

Because it ends up abused by marketers, and frequently ends up facilitating crime as well. GDPR as a law came out directly from the last decade of mass surveillance economy.

So what? It was part of the agreement when you consented. The same way that when you go to a club, a strip club, or a casino you know you 'll be exploited in a way. Sounds like advocating for overreaching laws that "save you from yourself" and keep you away from harm / drugs etc. It's a bit ironic that you brought up mass surveillance because GDPR explicitly exempts the police and security services from its reach. Ed…

> Sounds like advocating for overreaching laws that "save you from yourself" and keep you away from harm / drugs etc.

I understand you probably move in tech/libertarian circles so it doesn't seem like this, but the majority of the world population is in favor of laws protecting people from themselves and keeping them away from harm.

Now what is overreaching or not is a matter of opinion, and hence politics.

Re: GDPR will pop the adtech bubble

#350

Oddly, I think the article underestimates the size of the change coming. I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it doesn't, very well. I am reminded of this, from Paul Graham, about his time at Yahoo: http://www.paulgraham.com/yahoo.html "...The reason Yahoo didn't care about a technique that extracted the…

By and large, it doesn't, very well. If that's true, it's not because ad tech doesn't work, it's that most advertisers don't use it properly. A large percentage of my company's revenue comes from performance marketing (running paid traffic to affiliate offers) and it works very well for us. You just have to know what you're doing, make sure you're not getting too much bot/junk traffic, and bid the appropriate amounts…

Is that 30% confirmed by a hold out group? The cynic in me suspects most measures, nowadays.

I can't believe nobody is making a profit. I just suspect most of the trick is in generating demand, not finding it. That or diversifying offerings.

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