I think the best way to do it would be an XML file referenced from a meta tag. This is a property of websites, not web pages, so it makes sense to put all the information in one place. Ars Technica http://arstechnica.com/ Ars Technica: Serving the technologist for 1.2 decades News http://arstechnica.com/ http://arstechnica.com/favicon.ico Features http://arstechnica.com/features/ http://static.arstechnica.net/ie-jump…
The format was RDF, any any day now it's going to take over the web with all this nicely formed, semantic data!!