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Microsoft says it would love to work with Apple to bring iMessage support to Win

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Re: Microsoft says it would love to work with Apple to bring iMessage support to Win

#41

Post by dpark »

alexkavon wrote: post #35
dpark wrote: post #28

Earlier quoted context omitted.

Microsoft has literally tens of thousands of engineers capable of building the client for Windows if Apple will let them. I am certain that no one on this integration project cares whether Apple actually does the work, only whether they allow it. Disclosure: Microsoft employee, but nowhere near this group.

That's essentially what I'm saying. There is a longer game at play. I only state they probably want Apple to do it because they helped Apple port iTunes to the Windows Store. It's not a play for iMessage but a longer play.

I’m not sure what the longer play is or how it ties into Apple building in C# or Swift on Windows, neither of which are a prerequisite to iMessage on Windows.

Re: Microsoft says it would love to work with Apple to bring iMessage support to Win

#42

Post by scarface74 »

dilap wrote: post #31
scarface74 wrote: post #30

Earlier quoted context omitted.

What use is it to own messaging if they don't make money from it? Apple got out of the advertising business years ago.

incredibly short-sighted perspective. it gives them huge leverage.

What leverage would that be?

Re: Microsoft says it would love to work with Apple to bring iMessage support to Win

#43

Post by dvfjsdhgfv »

ergomarky wrote: post #7
r32a_ wrote: post #5

It will never happen, iMessage is one of the network effects of Apple/iPhone ecosystem.

This would still encourage people to buy iPhones though, it's just a bridge between Your Phone (the app on Windows in question) and your iPhone so you can reply to (i)Messages on windows as you do a Mac. Don't really see why they would be vehemently against this.

That's one more reason to buy a Mac, and when people buy a new machine they usually factor in several reasons.

Re: Microsoft says it would love to work with Apple to bring iMessage support to Win

#44

Post by scarface74 »

blackflame7000 wrote: post #33
scarface74 wrote: post #30

Earlier quoted context omitted.

What use is it to own messaging if they don't make money from it? Apple got out of the advertising business years ago.

Why do people buy premium cable and content? To skip the Ads

If you go into any execs office starting a presentation with - “I’ve got this great idea for a Windows application!” you will probably be kicked out. If not then, definitely when you tell them it’s for a messaging app that you want to charge money for.

Re: Microsoft says it would love to work with Apple to bring iMessage support to Win

#45

Post by dilap »

burntwater wrote: post #36
dilap wrote: post #31

Earlier quoted context omitted.

incredibly short-sighted perspective. it gives them huge leverage.

They already have leverage - the leverage of iMessage to keep people from leaving their iPhones (which, as has been mentioned, is where Apple makes a huge amount of money). What other kind of leverage are you talking about?

if apple is in a position where the only thing keeping people using iphones is imessage lock-in, they're already fucked. fortunately (for them) i don't think this is the case; the iphone is still a very desirable platform in its own right.

and having imessage on other platforms can work the other way: if people use it and like it, they can be more likely to switch altogether. (in a similar way, i think the ipod brought many people to the mac.)

in terms of leverage:

if you have the dominant messaging platform, you've

(1) defensively kept someone else from having the dominant platform, and using it however they wish (if e.g. google ever got its head out of its ass with messaging and made something good, that might become dominant and draw more people towards android)

(2) you've got a frickin' platform! you can start selling apps into the messenger and make $ that way. while apple has still been shy about ads (and every1 in general has been shy about ads in messengers), they have dipped their toe in the water with ads in the app store. you could certainly imagine ads in imessage. you could use that base of connections as a good starting point to grow a social network.

and who knows what else.

a sort of analoguous situation was facebook buying whatsapp for $3 billion. why did they do that? as near as i can tell, they are not making any money on it. i assume it was a defensive aquisition: something as popular and ubiquituous as whatsapp (outside the US; in the US more modest adoption) is a great starting point to make something that will take over facebook. or simply make fb less relevent, since a large part of its utility is as universal messenger.

apple could have something similar to whatsapp just for the cost of developing an imessage client for android.

Re: Microsoft says it would love to work with Apple to bring iMessage support to Win

#46

Post by [deleted] »

dilap wrote: post #45
burntwater wrote: post #36

Earlier quoted context omitted.

They already have leverage - the leverage of iMessage to keep people from leaving their iPhones (which, as has been mentioned, is where Apple makes a huge amount of money). What other kind of leverage are you talking about?

if apple is in a position where the only thing keeping people using iphones is imessage lock-in, they're already fucked. fortunately (for them) i don't think this is the case; the iphone is still a very desirable platform in its own right. and having imessage on other platforms can work the other way: if people use it and like it, they can be more likely to switch altogether. (in a similar way, i think the ipod broug…

[deleted]

Re: Microsoft says it would love to work with Apple to bring iMessage support to Win

#47

Post by jhondala »

dilap wrote: post #45
burntwater wrote: post #36

Earlier quoted context omitted.

They already have leverage - the leverage of iMessage to keep people from leaving their iPhones (which, as has been mentioned, is where Apple makes a huge amount of money). What other kind of leverage are you talking about?

if apple is in a position where the only thing keeping people using iphones is imessage lock-in, they're already fucked. fortunately (for them) i don't think this is the case; the iphone is still a very desirable platform in its own right. and having imessage on other platforms can work the other way: if people use it and like it, they can be more likely to switch altogether. (in a similar way, i think the ipod broug…

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Re: Microsoft says it would love to work with Apple to bring iMessage support to Win

#48

Post by scarface74 »

dilap wrote: post #45
burntwater wrote: post #36

Earlier quoted context omitted.

They already have leverage - the leverage of iMessage to keep people from leaving their iPhones (which, as has been mentioned, is where Apple makes a huge amount of money). What other kind of leverage are you talking about?

if apple is in a position where the only thing keeping people using iphones is imessage lock-in, they're already fucked. fortunately (for them) i don't think this is the case; the iphone is still a very desirable platform in its own right. and having imessage on other platforms can work the other way: if people use it and like it, they can be more likely to switch altogether. (in a similar way, i think the ipod broug…

A messaging platform is not enough to get people to switch platforms. At the end of the day, the only reasons that imessage is successful is because it's bundled with iPhones and it piggybacks off of SMS. Facebook Messenger is only popular because it is the easiet way to contact people who you are already connected with.

People who buy Android aren't for the most part potential Apple's market. There are relatively few high end Android phones being sold the average selling price of Android phones is $100 less than the cheapest iPhone.

WhatsApp is popular because it's free, it's valuable because of its potential for ad revenue. One of the reasons that WhatsApp gained popularity outside of the US was because it was an alternative to text messages that cost money.

Re: Microsoft says it would love to work with Apple to bring iMessage support to Win

#49

Post by bitwize »

phs318u wrote: post #39
bitwize wrote: post #8

Well, Apple has a port of all of OS X above the Unix layer to NT lying around somewhere. iMessage should be a relative doddle to bring to Windows.

Are you referring to Yellow Box and Rhapsody? http://roughlydrafted.com/RD/RDM.Tech.Q1.07/4B800F78-0F75-45...

I'm referring to the updated version of this Apple is sure to have lying around. Apple has deployed apps (Safari, iTunes?) based on a Win32 Cocoa port before. You'd be crazy to think they don't keep Cocoa/Nextstep for Win32 kicking around, even if they never release it.

Re: Microsoft says it would love to work with Apple to bring iMessage support to Win

#50

Post by alexkavon »

dpark wrote: post #41
alexkavon wrote: post #35

Earlier quoted context omitted.

That's essentially what I'm saying. There is a longer game at play. I only state they probably want Apple to do it because they helped Apple port iTunes to the Windows Store. It's not a play for iMessage but a longer play.

I’m not sure what the longer play is or how it ties into Apple building in C# or Swift on Windows, neither of which are a prerequisite to iMessage on Windows.

Well, if Apple builds an app in C# then they would probably want to use their OS to do so. In order to do that they would need Visual Studio for Mac which would allow them to work with Apple to improve those tools and open doors for developing C# applications on MacOS as well as compiling those Applications for MacOS. If Apple were to write a client in Swift or ObjC then it would do the reverse and potentially open up applications to be compiled for and run on Windows. This allowing easier porting of apps from MacOS to Windows and helping eliminate their "lack of apps in the Windows store" problem. Cross functionality is Microsoft's current game. How many different ways they can achieve it is up to your imagination.
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