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The Brotherhood of the Ad Blockers

bloomberg.com

81–90 of 299 posts

Re: The Brotherhood of the Ad Blockers

#81
post #44
post #39

> Only a few years ago, even people who hated ads saw ad-blocking software as akin to stealing. I've been using ad blockers and NoScript plugins for longer than I can remember. Before that I was using /etc/hosts file based blocking. I've never felt like I was stealing nor do I know anyone that feels that way. On the contrary, I've always felt that content to display, and in particular code to execute, on my device is…

Do you not believe that content creators have the right to set the terms upon which their content may be consumed? In other words, if you write an article, you don't believe that you have the right to say "you may read this article, provided that you also display this ad"? If you don't want to see the ad, simply don't read the article. What makes you think you have the right to the content, without abiding its terms?…

When I was a child, I would record cartoons on the VCR. When the commercials started, I would stop the recording and resume once the programme began again. I think I would mute the TV too!

There was certainly a way that the distributors wanted me to consume the content with the ads, but I'd think that my muting and selective recording was socially okay. The media companies were welcome to stop broadcasting cartoons and sell movies or high-margin DVDs if they wanted.

I don't really see a bunch of HTML and JavaScript as any different. I'd prefer that they revert to a paywall if they don't like the their content being modified locally by the end-user.

Re: The Brotherhood of the Ad Blockers

#82
post #44
post #39

> Only a few years ago, even people who hated ads saw ad-blocking software as akin to stealing. I've been using ad blockers and NoScript plugins for longer than I can remember. Before that I was using /etc/hosts file based blocking. I've never felt like I was stealing nor do I know anyone that feels that way. On the contrary, I've always felt that content to display, and in particular code to execute, on my device is…

Do you not believe that content creators have the right to set the terms upon which their content may be consumed? In other words, if you write an article, you don't believe that you have the right to say "you may read this article, provided that you also display this ad"? If you don't want to see the ad, simply don't read the article. What makes you think you have the right to the content, without abiding its terms?…

I'm curious about this point of view. Would you consider it stealing if you read the before-the-fold content of a newspaper through the glass of the dispenser and then didn't buy the newspaper? Would it be different if you did it at a newsstand? At a coffee shop? If I buy a newspaper, read it, and then give it to a friend, would that be a form of theft? Is using a Tivo to prerecord a show then fast-forwarding through the ads stealing? What about just using the mute button? What if I watch all the ads but never buy any of the advertised products?

From my point of view advertisers pay to access channels where they believe their messages will have an impact. Presumably they will pay more for higher-impact channels and less for low-impact ones, it would be unreasonable for them to expect their message to have 100% consumer penetration. If people without technical expertise have chosen to package "valuable" content along with a low-impact advertising channel in a way where the ads can be trivially stripped and relying on these ads to be profitable I posit that these entities deserve to go out of business and stripping their ads is no more stealing than buying a gizmo from a company that has unwisely decided to offer their product for less than it cost to produce.

Re: The Brotherhood of the Ad Blockers

#83
post #44
post #39

> Only a few years ago, even people who hated ads saw ad-blocking software as akin to stealing. I've been using ad blockers and NoScript plugins for longer than I can remember. Before that I was using /etc/hosts file based blocking. I've never felt like I was stealing nor do I know anyone that feels that way. On the contrary, I've always felt that content to display, and in particular code to execute, on my device is…

Do you not believe that content creators have the right to set the terms upon which their content may be consumed? In other words, if you write an article, you don't believe that you have the right to say "you may read this article, provided that you also display this ad"? If you don't want to see the ad, simply don't read the article. What makes you think you have the right to the content, without abiding its terms?…

This is an old argument.

If I record a TV program off-air and fast-forward through the commercials, am I stealing? If I arrive at the movie theater 20 minutes late to skip the trailers, am I stealing? If I change radio stations during the commercials, am I stealing? If my DVR automatically skips commercials, am I stealing? If I'm an eccentric billionaire and have my butler clip the advertising from my magazines and newspapers with scissors before I see them, is that stealing?

Re: The Brotherhood of the Ad Blockers

#84
post #44
post #39

> Only a few years ago, even people who hated ads saw ad-blocking software as akin to stealing. I've been using ad blockers and NoScript plugins for longer than I can remember. Before that I was using /etc/hosts file based blocking. I've never felt like I was stealing nor do I know anyone that feels that way. On the contrary, I've always felt that content to display, and in particular code to execute, on my device is…

Do you not believe that content creators have the right to set the terms upon which their content may be consumed? In other words, if you write an article, you don't believe that you have the right to say "you may read this article, provided that you also display this ad"? If you don't want to see the ad, simply don't read the article. What makes you think you have the right to the content, without abiding its terms?…

> What makes you think you have the right to the content, without abiding its terms?

To state the same points others already did in a different way - you put out data on the Internet, over HTTP protocol. You agreed to abide by the terms of the involved protocols, which say that if I send a proper HTTP request to your public server, and your server responds with data, then you gave me that data and it's now mine to view[0]. The browser is merely a rendering device for that data. At the HTTP level, you have no right or way to dictate to me what program should I use to render the data. Want the data rendered your way? Use a different protocol, leave HTTP alone.

Now you're free to use technical and legal means to enforce your business model. It's your prerogative. Please do make me register an account and consent to a TOS contract, and deny access if I don't. HTTP protocol supports that too. If you do that, then I'll be morally and legally expected to follow the contract. But if you serve stuff unconditionally on publicly routable servers, you have no moral right to tell people what to do with that data.

EDIT: also, you're free to detect I'm not parsing your content correctly (by e.g. not requesting appropriate files from your servers, or not running scripts that ping you back), and refuse to send me more content. That's your right. But if you send me content, your rights end, and I decide how I want to view it.

--

[0] - There are legal caveats there that supersede this basic idea, like copyright and unauthorized access, but there are no laws nor any reasonable moral expectation that would force me to render the data I received in exactly the way the server wants.

Re: The Brotherhood of the Ad Blockers

#85

Earlier quoted context omitted.

Been running it myself for 5-6 months, and other than the occasional (actually, very rare) complaint from the Mrs. that a link she clicked won't go through due to a blocked tracker/analytics intermediary, it's been a peachy time VPNing into our home network so it works just as well on the go. Our install Pi-Hole points its upstream DNS to 1.1.1.1, with uBlock Origin where possible installed on our devices. Can't imag…

What advantage is there in using 1.1.1.1 instead of your own DNS resolver?

Some ISP-provided resolvers fraudulently replace NXDOMAIN responses with NOERROR IN As pointing to (ironically, in this context) advertisment sites.

Re: The Brotherhood of the Ad Blockers

#86
post #54

Earlier quoted context omitted.

This attitude is ridiculous. It's akin to saying I'm obliged to read a whole book.

You are if the author makes it a term of the sale.

Or else what? The author won't sell me another one? That's his only recourse, just like how the website owner's only recourse is to make the terms explicit by blocking the content if I block your ads, which some sites already do, and which I gladly avoid.

Re: The Brotherhood of the Ad Blockers

#87
post #56

Earlier quoted context omitted.

>if you write an article, you don't believe that you have the right to say "you may read this article, provided that you also display this ad"? You have the right to say it, and I have the right to ignore it, because that's the way the Internet is implemented. You may pretend that it works differently, but until the day it works like broadcast TV, users will have the right to pull whatever content they want from serv…

You have the right to possess it, and I have the right to take it by force, because that's the way physical reality is implemented. Arguing that implementation implies natural rights is a pretty silly path.

In this case there is no contract. The websites are really giving their things away for free, only with the expectation , but no guarantee, that some users will see ads. The societally agreed upon principles, that constitute the law, place no responsibility on the receiver of free content (an easily justifiable principle in fact).

They have all the right and power to refuse to give their content away for free. You have all the right and power not to look at their ads, to preemptively strip them from your view, or to modify the page you yourself will visualize in any way you see fit.

Think of newspapers given away for free on the streets. I can make whatever collage I want into what I received for free, it's absurd to insinuate my reading habit could constitute a crime.

Of course, since you're being given something for free, there might be cases where you're ethically compelled to retribute (in particular when you enjoy the content, believe it is useful, etc). But here you should be able to chose how to contribute -- if you're restricted to contribute only by viewing obnoxious ads I would say it's perfectly ethical to refuse to do so.

What I do is support the Patreon account of several content creators I enjoy. I know my little donation has an impact on them, enabling them to keep producing great content. Most websites that I find useful don't offer particularly compelling media of retribution, and I feel my cost to them isn't significant at all. The marginal cost of my usage of Google search engine to Google is quite small, I would guess thousands or millionths of a cent per query. I don't need to worry about donating to Google. They have other ways of generating revenue from me, like the query information itself, and other services like the Android App store.

Re: The Brotherhood of the Ad Blockers

#88
post #54

Earlier quoted context omitted.

This attitude is ridiculous. It's akin to saying I'm obliged to read a whole book.

You are if the author makes it a term of the sale.

This isn't correct. I believe there are extensive restrictions on what type of terms are considered "reasonable", especially between consumers and corporations.

Arbitrary contract terms aren't automatically viewed as valid and binding by the courts.

Re: The Brotherhood of the Ad Blockers

#89
post #39

> Only a few years ago, even people who hated ads saw ad-blocking software as akin to stealing. I've been using ad blockers and NoScript plugins for longer than I can remember. Before that I was using /etc/hosts file based blocking. I've never felt like I was stealing nor do I know anyone that feels that way. On the contrary, I've always felt that content to display, and in particular code to execute, on my device is…

I still use /etc/hosts file based blocking and I enjoy it.

[deleted]

Re: The Brotherhood of the Ad Blockers

#90
post #54

Earlier quoted context omitted.

This attitude is ridiculous. It's akin to saying I'm obliged to read a whole book.

You are if the author makes it a term of the sale.

I can't believe you're being serious. OK, let's take it a step further. What about this: in the middle of the book the author says you can't finish reading if you don't stand on your head. Will you do it? Classic reductio ad absurdum.

We are free people. You are free to invent your own terms. You can propose any rules. You can declare that visiting your website without clicking five times on different buttons is unethical. I can visit your website and only raise my eyebrows at your rules, without feeling any moral urge to do what you demand.

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