There are a number of obstacles I can see to effectively using shortwave for financial services. Propagation conditions vary by time of day, solar activity and other exogenous factors. Another post hypothesized a 100 Kw transmitter power but even without running the numbers it seems like the FCCs Maximum Permissible Exposure Limits (MPE) would dictate a larger exclusion zone than the author encountered, however proper antenna modeling would be needed to be completely accurate. Another confounding factor to potential efficacy of the site is the surrounding terrain. The photos show nearby structures and trees which are less conducive to effective take off angles and propagation associated with the Yagi type antennas depicted. Most hardcore Ham sites with big towers have well groomed earth (or even better, water) around them. Additionally, the data would obviously have be encrypted and transmitted with extremely robust error correction.
It would be fun to grab a couple of boxes from AOR and see what is coming off those antennas.