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'Google go home': the Berlin neighbourhood fighting off a tech giant

theguardian.com

11–20 of 184 posts

Re: 'Google go home': the Berlin neighbourhood fighting off a tech giant

#11
post #3

Earlier quoted context omitted.

"Google campus will only have 6-10 employees" Kreuzberg is...special.

Why would they build a whole campus just for 10 employees?

The article mentions that place would be a hub for entrepreneurs, providing workspace for startup founders as well as networking and educational events.

Re: 'Google go home': the Berlin neighbourhood fighting off a tech giant

#12
post #10

Earlier quoted context omitted.

Why would they build a whole campus just for 10 employees?

Because lots of Google employees travel for a significant amount of their time and many visit Berlin often.

But to me, campus sounds like something that can host at least 500 to 1000 people. So Google should communicate properly that they are building a private co-working space, not a real campus

Re: 'Google go home': the Berlin neighbourhood fighting off a tech giant

#13
post #9

I think Berlins "Poor but happy" times are fast coming to an end. Rents have been rising quickly the last few years and tech companies and startups becoming more prevalent. Heck, Neukölln went from being a cheap alternative to being as trendy and expensive as Kreuzberg. Berlin kinda, from what I understand, enjoyed it's special culture much because it wasn't an industrial city and lacked an large international airpor…

> Berlin will be Europe's Silicon Valley within a few years.

Things that need to happen before this :

1. Salaries need to grow faster. Rent is really high for the new comers specialists.

2. Companies need to increase the salary gap between good and bad workers. Right now you are not able to negotiate more than 10% on top of the "average" salary.

3. Germany needs to fix the privileges of employees having options / shares of the company. With the current legislation / founders attitude is quite boring and useless.

Re: 'Google go home': the Berlin neighbourhood fighting off a tech giant

#14
post #9

I think Berlins "Poor but happy" times are fast coming to an end. Rents have been rising quickly the last few years and tech companies and startups becoming more prevalent. Heck, Neukölln went from being a cheap alternative to being as trendy and expensive as Kreuzberg. Berlin kinda, from what I understand, enjoyed it's special culture much because it wasn't an industrial city and lacked an large international airpor…

Sorry for the hipsters, but Berlin is the capital of the biggest economy in Europe and it was once one of the biggest metropolises in the world plus one of the biggest hubs of economy and science.

It was always destined to go towards its past glory once Germany reunited. The only question was: "how long will it take for that to happen?".

Re: 'Google go home': the Berlin neighbourhood fighting off a tech giant

#15
post #9

I think Berlins "Poor but happy" times are fast coming to an end. Rents have been rising quickly the last few years and tech companies and startups becoming more prevalent. Heck, Neukölln went from being a cheap alternative to being as trendy and expensive as Kreuzberg. Berlin kinda, from what I understand, enjoyed it's special culture much because it wasn't an industrial city and lacked an large international airpor…

> Berlin will be Europe's Silicon Valley within a few years. Things that need to happen before this : 1. Salaries need to grow faster. Rent is really high for the new comers specialists. 2. Companies need to increase the salary gap between good and bad workers. Right now you are not able to negotiate more than 10% on top of the "average" salary. 3. Germany needs to fix the privileges of employees having options / sha…

Yeah I guess that's what stemming the tide :) Also a lot of German companies seem to require that you speak German. I know awesome programmers/designers living in Berlin but if they work for Berlin companies they seem to earn a pittance of what they'd would in for instance Stockholm. But if more tech companies, like Soundcloud, imports themselves into Berlin and Germany, employees and all, that will change.

Can it be because venture capital hasn't come to Berlin/Germany in a big way yet? Typically German companies seems more aimed at the German market rather than an international one, which maybe doesn't fuel a bubble as quickly.

Re: 'Google go home': the Berlin neighbourhood fighting off a tech giant

#16
post #14
post #9

I think Berlins "Poor but happy" times are fast coming to an end. Rents have been rising quickly the last few years and tech companies and startups becoming more prevalent. Heck, Neukölln went from being a cheap alternative to being as trendy and expensive as Kreuzberg. Berlin kinda, from what I understand, enjoyed it's special culture much because it wasn't an industrial city and lacked an large international airpor…

Sorry for the hipsters, but Berlin is the capital of the biggest economy in Europe and it was once one of the biggest metropolises in the world plus one of the biggest hubs of economy and science. It was always destined to go towards its past glory once Germany reunited. The only question was: "how long will it take for that to happen?".

Maybe Leipzig is the new Berlin :)

Re: 'Google go home': the Berlin neighbourhood fighting off a tech giant

#17
post #9

I think Berlins "Poor but happy" times are fast coming to an end. Rents have been rising quickly the last few years and tech companies and startups becoming more prevalent. Heck, Neukölln went from being a cheap alternative to being as trendy and expensive as Kreuzberg. Berlin kinda, from what I understand, enjoyed it's special culture much because it wasn't an industrial city and lacked an large international airpor…

Slightly Off Topic:

I thought Germany has some form of protection by law so rent and property market don't get to hike the prices to whatever they want. So while the world 's property market is on fire by QE, Berlin hasn't moved a needle at all.

So why has rent risen so much?

Re: 'Google go home': the Berlin neighbourhood fighting off a tech giant

#18
post #9

I think Berlins "Poor but happy" times are fast coming to an end. Rents have been rising quickly the last few years and tech companies and startups becoming more prevalent. Heck, Neukölln went from being a cheap alternative to being as trendy and expensive as Kreuzberg. Berlin kinda, from what I understand, enjoyed it's special culture much because it wasn't an industrial city and lacked an large international airpor…

>Mark my words, Berlin will be Europe's Silicon Valley within a few years.

It might happen- but it still wont have an airport.

Re: 'Google go home': the Berlin neighbourhood fighting off a tech giant

#19
post #15

Earlier quoted context omitted.

> Berlin will be Europe's Silicon Valley within a few years. Things that need to happen before this : 1. Salaries need to grow faster. Rent is really high for the new comers specialists. 2. Companies need to increase the salary gap between good and bad workers. Right now you are not able to negotiate more than 10% on top of the "average" salary. 3. Germany needs to fix the privileges of employees having options / sha…

Yeah I guess that's what stemming the tide :) Also a lot of German companies seem to require that you speak German. I know awesome programmers/designers living in Berlin but if they work for Berlin companies they seem to earn a pittance of what they'd would in for instance Stockholm. But if more tech companies, like Soundcloud, imports themselves into Berlin and Germany, employees and all, that will change. Can it be…

Typical Berlin startups as of 2018 usually look for importing developers from other countries with relocation help. This, IMHO, is already the beginning of the salary increase, which is inevitable.

Unfortunately the progressive taxation [1] is quite complicated and makes it impossible to increase your life-style with just a salary bump.

I guess that's one of the reasons Berlin is still considered as temporary place to work, before you find "something better".

1 : http://www.drinchev.com/blog/germany-freelancing-and-taxes/

Re: 'Google go home': the Berlin neighbourhood fighting off a tech giant

#20
post #2

The article makes it sound really bigger than it is. From what I experienced the opposition is quite small, signs anti-google are only visible in a few specific locations in one neighborhood, and in general only a few people are vocal against it (mostly anarchists or anti capitalists activists). I would expect some level of opposition from a fringe of the population in any city where Google or other tech giants want…

Perhaps it's a victory for the publicist of the people against it.

It would be very interesting to see if there were many, or even any more people than in that photo at the protest.

When I was at Uni I went to some protests that had ~30 people at them. Then the photo and even a bit of clever TV footage made it seem like those few people were at the centre of a much larger protest.

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