Or put it another way, If one were to start an online publishing house what would be the recommended business model? Other than the ad-blocker ad-bocker-blocker cat and mouse game or paywalls.
Ask HN: What is the future of publishing in the age of Ad Blockers?
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Re: Ask HN: What is the future of publishing in the age of Ad Blockers?
#2The "you are the product" model might work, but given that most ad-blockers also block trackers(or dare I say, most people want to block trackers, ads are just collateral damage), you might have to come up with self made analytics/advt tools.
Donations + sponsored content might work as well. Some good youtube content creators use it(eg: Kurzgesagt). But this will work only for very small teams. Even better if you live in cheaper countries with a worldwide target audience.
Re: Ask HN: What is the future of publishing in the age of Ad Blockers?
#3The "you are the product" model might work, but given that most ad-blockers also block trackers(or dare I say, most people want to block trackers, ads are just collateral damage), you might have to come up with self made analytics/advt tools. Donations + sponsored content might work as well. Some good youtube content creators use it(eg: Kurzgesagt). But this will work only for very small teams. Even better if you liv…
The "you are the product" model might work, but given that most ad-blockers also block trackers(or dare I say, most people want to block trackers, ads are just collateral damage), you might have to come up with self made analytics/advt tools.
This might work but again how can a small time publishing house keep up with the blockers?
Donations + sponsored content might work as well. Some good youtube content creators use it(eg: Kurzgesagt). But this will work only for very small teams. Even better if you live in cheaper countries with a worldwide target audience.
Doesn't help much when you are a publisher trying to sell some serious news.