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How To Go From Idea To Launching With Paying Customers In 8 Steps

jasonlbaptiste.com

21–30 of 44 posts

Re: How To Go From Idea To Launching With Paying Customers In 8 Steps

#21
post #14

Earlier quoted context omitted.

If you know me, I could really care less about the traffic one article brings. Here's what I do care about: the comment I would have gotten - "Give us examples please" So I gave everyone examples of what we did.

I do know you - you're the type of person that calls people who try to do you favors & curse them out for not being able to get your startup on techcrunch.

[deleted]

Re: How To Go From Idea To Launching With Paying Customers In 8 Steps

#22
post #14

Earlier quoted context omitted.

I do know you - you're the type of person that calls people who try to do you favors & curse them out for not being able to get your startup on techcrunch.

Whatever you're talking about I think you've mistaken HN for your inbox. Please take it to email, whatever your beef is. Public mudslinging is to nobody's benefit.

I don't think I've made any mistakes here, today. Jason clearly said "if you know me...". I do know Jason - so it's a data point.

My opinion of him is not one worth discussing here.

Re: How To Go From Idea To Launching With Paying Customers In 8 Steps

#23
post #7

Great list, but I don't think you need the detailed spec. Same problem as usual in developoment: the spec will be outdated by the time you're even half done, when you're finished with the first version of the product your detailed spec will be so woefully out of date (or a huge time sink to keep updated) that you'll end up rewriting it. What you do need is a defined documentation of your internal/public API's. If the…

Specs are almost useless, but the process of writing a spec is invaluable.

Disclaimer - Ripped off from my favorite Douglas MacArthur Qoute:

"I have always found that plans are useless, but planning is indispensable."

Re: How To Go From Idea To Launching With Paying Customers In 8 Steps

#24
post #2

Good real-world stories and inspiration, Jason!

Agreed. I'm sending this to my co-founder!

Also, Jason, for an app (padpressed) that promises increased usability, the text on the homepage is awfully hard to read. Here's how it renders in Chrome for OS X:

http://pimen.to/difficult-to-read-text.png

Re: How To Go From Idea To Launching With Paying Customers In 8 Steps

#25

Earlier quoted context omitted.

500% agree here. You should write something about this. (My newest crusade is to get anyone with any experience to start writing).

Does there exist a library of the "best" startup focused articles written across the net? Kind of a Digg-fashion voting system?

You mean HN?

Re: How To Go From Idea To Launching With Paying Customers In 8 Steps

#26

I think this post is great but the period after launch is seriously underexposed in all these 'how to start-up' articles. Typically, if you're a hands-on person with the right attitude sooner or later you'll figure this part out. Posts like this can help you ease the pain a bit but then what? You've just launched, you have a few paying customers (but not enough to be profitable), your initial press powder has been sh…

500% agree here. You should write something about this. (My newest crusade is to get anyone with any experience to start writing).

Yes, please: more constructive posts on HN and less argument for sport.

I can't speak for anyone else but I come to HN to be informed and inspired. There's so much potential here that is lost on pointless debates.

Aren't we all in the same boat here, trying to reach a distant goal?

Re: How To Go From Idea To Launching With Paying Customers In 8 Steps

#27
post #16

I think this post is great but the period after launch is seriously underexposed in all these 'how to start-up' articles. Typically, if you're a hands-on person with the right attitude sooner or later you'll figure this part out. Posts like this can help you ease the pain a bit but then what? You've just launched, you have a few paying customers (but not enough to be profitable), your initial press powder has been sh…

I believe your POV is fairly subjective - I've run e-commerce ops with $15k+ in revenue from "month one". It matters how much effort you are putting into marketing - SEO, Blogging, Affiliates, SEM, Display ads, PR, Retargeting, A/B Testing (& direct mail, telemarketing if they're the right fit for your product)... Testing & optimizing these before launch is critical to gaining a steady flow of traffic & customers. If…

I think that e-commerce is a bit different if it deals with physical goods. $15k in revenue may or not be significant depending how much you are investing in acquiring the goods, and how expensive they are.

Making $15k in revenue from HDTVs might mean you are in trouble. Then you take into consideration costs of direct marketing, telemarketing, display ads, SEM, etc., and you may be in a really tough spot.

However, if you make $15k in the first month for a scalable software product, then you are in a good position to start growing.

I think it's not so much about the launch, but about your first 10 or 100 customers. Regardless of the TC/M!/RRW/HN posts, if you manage to get 100 or even 10 customers, you already have mitigated a lot of the risks that make companies fail: Finding someone that will pay for your product.

I think it was on a steve blank presentation that said something along the lines of:

The reason of why most companies fail, 90% of the time, is not their technology but failure to find paying customers.

Thus, if you launch AND you have paying customers, it means you must be doing something right. Launching alone does not mean anything.

Re: How To Go From Idea To Launching With Paying Customers In 8 Steps

#28
post #3

How to masquerade self-publicism as a how to?

No, it's passing experience on to others so they can benefit from it, aka teaching.

That's what I love about HN. It's not just the "How I made a bazillion dollars and so can you" its experiences, however limited, even failures, from entrepreneurs - as they are growing. Wonderful. I love seeing specific examples.

Re: How To Go From Idea To Launching With Paying Customers In 8 Steps

#29
post #16

Earlier quoted context omitted.

I believe your POV is fairly subjective - I've run e-commerce ops with $15k+ in revenue from "month one". It matters how much effort you are putting into marketing - SEO, Blogging, Affiliates, SEM, Display ads, PR, Retargeting, A/B Testing (& direct mail, telemarketing if they're the right fit for your product)... Testing & optimizing these before launch is critical to gaining a steady flow of traffic & customers. If…

15K of revenue on your first day is absolutely amazing, what site was that?

He said:

I've run e-commerce ops with $15k+ in revenue from "month one".

Re: How To Go From Idea To Launching With Paying Customers In 8 Steps

#30
post #16

Earlier quoted context omitted.

I believe your POV is fairly subjective - I've run e-commerce ops with $15k+ in revenue from "month one". It matters how much effort you are putting into marketing - SEO, Blogging, Affiliates, SEM, Display ads, PR, Retargeting, A/B Testing (& direct mail, telemarketing if they're the right fit for your product)... Testing & optimizing these before launch is critical to gaining a steady flow of traffic & customers. If…

I think that e-commerce is a bit different if it deals with physical goods. $15k in revenue may or not be significant depending how much you are investing in acquiring the goods, and how expensive they are. Making $15k in revenue from HDTVs might mean you are in trouble. Then you take into consideration costs of direct marketing, telemarketing, display ads, SEM, etc., and you may be in a really tough spot. However, i…

Agreed.

I was talking about low cost goods, like toasters, hand vacs, etc - avg ticket of $75-150

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