There are plenty of bullshit jobs in the software industry. Many things designers and graphics developers do is goon-ish. Design is mostly an arms race. Employees of big companies create new design languages and at some point the rest has to adapt or be left behind. Of course, marketing is 99% bullshit anyway, and that's where a good deal of the design goes. I doubt games are more fun now than 10 years ago because gr…
You can make the same argument about software between companies being an arms race that competitors adapt to to or get left behind (see cloud, mobile, voice, etc.).