When I recently added 'click to unsubscribe' functionality to my emails, the URL got wrote out into some logs. Those logs got written to a Slack channel and Slack loves to click any link it sees. Oh, and it doesn't respect robots.txt. But all I saw was every member of my list clicking 'unsubscribe'. It took a good hour to figure out exactly what was going on. Idempotence is not the problem here, by the way. That just…
This let users double click on links and have the action performed only once. In 2000, hyperlinks were still confusing to some users who were used to "double-click = open", especially for file icons.
EDIT: added text in italics because initial wording was confusing.